this post was submitted on 24 Aug 2023
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Don't let brands artificially stake themselves to your identity. Organic memes don't build demographic brand associations; be very wary of insidious shit like this
While i fundamentally agree with the negative impact of brands and associations, monster has become a part of transfem meme culture and the company itself has donated to multiple LGBTQ+ organisations such as the It Gets Better project and the Gay and Lesbian Victory Fund.
I'll admit I'm not familiar enough with the company to know the answer to this, but here's my question: how is Monster as an employer? What's their track record on workers rights and fair treatment? I don't think we should be so excited to embrace a company that makes positive gestures that we end up ignoring the moral failings and compromises of said company.
This is why things get messy quickly with companies; if we associate with them for their good works on LGBTQ issues, are we then culpable for their failures on workers issues?
And to be clear, I don't have the answer; I'm genuinely pondering what's the right answer, because it's not obvious to me. I just know the inherent dangers of corporations makes me hesitant to accept their support unwaveringly 🤷
I don't think Monster has become part of transfem culture. IDK maybe I'm just old. Get off my lawn
You mean they gave money to the charity industrial complex? That means we gotta like them!