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boys rule
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Maybe it's because video games used to be expensive and parents wouldn't drop that much money on a girl's toy unless it was traditionally feminine. In a patriarchal society, men have the privilege of gender neutrality
That is true, although in the early days (when they started being a thing in the late 70s) video games were something meant for the whole family, not just for the boys/kids and they were usually marketed to the family.