I think courts in the US are slowly coming to the consensus that AI-generated content is not eligible for copyright. My opinion is that this solves the problem rather perfectly; companies now have an incentive to use humans, because if they use AI to make content then anyone is free to rip off that content, and I think that's the way it should be.
AI should benefit humanity, and its products should be open and available for everyone, rather than being something for corporations to exploit for their own sole benefit.