this post was submitted on 07 Oct 2023
306 points (100.0% liked)
196
16460 readers
1766 users here now
Be sure to follow the rule before you head out.
Rule: You must post before you leave.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
The beaver is Canada which passed a law required the big Tech companies pay Canadian news companies for content they post on their platforms and receive ad revenue from. Facebook and Google are acting all butt hurt and refusing to post news content in Canada instead of paying for it.
This is what I don't get. They already pay ad rev portions or whatever to video creators. So why is it so hard to pay ALL the content creators based on ad rev?
See that's the cool part, they can't even sustainably pay video creators via ad revenue 🤠👍
If there's anything I've learned from the past 10 years on the internet, it's that a purely ad-supported business model doesn't work. We've gotten to a point where a significant amount of consumers use adblockers (or are just less responsive to ads/rarely click through to the advertiser), and tech companies are trying to counteract this by raising subscription prices for paying customers and trying to find ways to maximize ad views (see: YouTube testing blocking people viewing the site with an adblocker, smart TVs with software closed-off enough that the average person can't easily block ads, etc.)
At the end of the day, this is ad companies being as stingy as possible to ensure their profits don't keep dropping. To me, I just think that betting on a world fueled by ads and data collection was a mistake, and we're finally starting to see how it's even hurting the companies trying to profit off that choice.
Thank you for your analysis