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Clowning Around Rule (lemmy.world)

submitted 6 months ago by [email protected] to c/[email protected]

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[–] [email protected] 57 points 6 months ago (1 children)

I remember hearing a theory that it could have been intended as a viral marketing campaign for the remake of It. Once it started getting bad press, they gave up on the idea, but copycats kept copycatting.

No idea if there's any truth to any of that, but it seems plausible.

[–] [email protected] 25 points 6 months ago

Supposedly it was for the film "Gags" which was shot in Green Bay.

There were tons of copycats. My buddy was out for an evening walk and one followed him around in Houston.