Yeah the information age is turning into the profit maximized end game.

We all had access to information, then gave up our own in response. And now having specific data to find truly only the most useful and profitable people and marketing is the new gold. But honestly I think the data isn't actually as useful as oil. It's more like gold. And these companies are trying to sell shovels. Tools for scraping and using the data but eventually people must realize that it isn't enough.