this post was submitted on 23 Dec 2024
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cross-posted from: https://lemmy.zip/post/27733087

Social networking startup and X competitor Bluesky is working on subscriptions. The company first announced plans to develop a new revenue stream based on the subscription model when detailing its $15 million Series A back in October. Now, mockups teasing the upcoming Bluesky subscription, along with a list of possible features, have been published to Bluesky’s GitHub.

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[–] [email protected] 25 points 11 hours ago (4 children)

While a lot of us hate ads and subscriptions, I have the unpopular opinion that they are generally still viable considering the state of how we use the internet today.

The thing is, I think that if there are ads, there should be the ability to pay to remove them, and if there is a subscription, there should be an ad-based tier as an alternative.

Let your users choose, respect their preference for funding model, and allow them to choose if they want to support a given monetization policy.

Of course, seeing as how they raised $15m from VCs, I doubt this will be nothing but what will inevitably devolve into a pay-for-reach scheme similar to Twitter Blue (or, sorry "X Premium") that just leads to those with wealth getting more engagement, and a louder voice.

[–] [email protected] 7 points 4 hours ago

The problem is that today ads are against privacy so the ad-tier are really invasive in term of tracking and because their services tracks you when using ad-tier they will when using noad-tier. For example if you pay YouTube premium you'll not have ads in YouTube but your consumption habits will serve google ads services to serve you ads on all almost all sites of the world

[–] [email protected] 3 points 5 hours ago (1 children)

One of the big problems with the 2 tier system you describe, is the most valuable users to advertisers are the ones with the type of money to pay for a subscription to not see ads. So by having an ad free version, you are devaluing your platform to advertisers. I'm not saying the 2 tier system can't work, it does for plenty of things, but it is why a lot of websites don't offer it, or avoid it for as long as possible.

[–] [email protected] 1 points 4 hours ago

Where have you heard about that?

I can think of a counter example in how Netflix is boasting about the revenue of its cheaper ad tier.

[–] [email protected] 12 points 7 hours ago (1 children)

The problem with ads is advertisers want to be able to target specific groups of people, which means the platform needs to violate your privacy to get that information.

[–] [email protected] -2 points 5 hours ago* (last edited 5 hours ago)

It's not violating your privacy when you agree to let them access all your data in the EULA. That's why they exist.

Edit: I'm not saying it's a good thing, that's just how it works.

[–] [email protected] 1 points 9 hours ago

Ads could just occur in the background & relevant to What you want to see & the content

[–] [email protected] 11 points 11 hours ago* (last edited 11 hours ago) (2 children)

Would love to hear about Mastodon in the news (or by anyone with a following) for once instead of Bluesky

[–] [email protected] 1 points 1 hour ago

Mastodon needs to be newsworthy first. Otherwise the news we'd constantly hear is "Mastodon exists. Nobody cares".

[–] [email protected] 6 points 5 hours ago

Then it’ll have to become more popular and user friendly.

[–] [email protected] 6 points 10 hours ago* (last edited 10 hours ago) (1 children)

I think the Xitter or even Discord model is poisonous for a community. It essentially creates a caste system where equal exchange can’t happen. In part because it attracts a very special kind of user base that creates a special kind of culture.

[–] [email protected] 2 points 5 hours ago (1 children)

It essentially creates a caste system where equal exchange can’t happen.

If you experience Nitro members being seen as more important than others, you're in the wrong Discord communities.

I've never seen someone being glorified because they are a Nitro user, and although I've seen some member pretending to be superior because they have Nitro, they were quickly to be ridiculed and put back in their place for trying to gloat about paying for it.

Source: been on Discord for over 9 years.

[–] [email protected] 4 points 5 hours ago* (last edited 5 hours ago) (2 children)

You’re thinking about it too literally. It really comes down to emotes, stickers and the like. That’s the Discord currency and before you say you can just post pictures, that’s not the same and not treated alike. It’s not about being ridiculed. It’s about being excluded from the conversation. You simply won’t be acknowledged the same way if you can’t communicate in the same style. It’s not even about one party being better. It’s more of a small rift between the two. The divide is subtle. Perhaps too subtle for most to care but it’s there.

[–] [email protected] 3 points 5 hours ago

Perhaps too subtle for most to care but it’s there

I'd rather say it's only something to care about when you are in high school or peaked in high school.

Nobody cares in community servers who's got animoji and who can send a sticker from another server.

[–] [email protected] 3 points 5 hours ago (1 children)

You and I are on very different Discord communities.

[–] [email protected] 3 points 5 hours ago

Yeah, this sounds like the whole "green bubble" thing that I heard about. Where kids were seen as poor if they had a green bubble in iOS, because that signified you weren't on an iPhone. That was way after my time in high school, but if it had been a problem when I was there, I know I would have not wanted to associate with any kids being that judgy.

[–] [email protected] 12 points 15 hours ago (4 children)

The Twitter format is crap. It's bad for search (Mastodon users don't wanna be searchable). There is a huge recency bias: observed in echo waves of circlejerk memes (CEO stuff being the most recent one). It limits discussion depth compared to the reddit format. Here on lemmy people often read all comments, and I like it even if mine get downvoted :)

The subscription model rarely works. Netflix now shows ads, Twitter is still in the red. The donation/self-hosted model is even less successful. I have an unpopular opinion that ads are still the best way to pay for servers and staff. Reddit users hated ads, and that led to them turning into a data repo for Gemini.

I hope Fedi becomes more accepting of ads, but it's a tall order given that it's still mostly pinkos and nerds.

[–] [email protected] 1 points 5 hours ago (1 children)

Subscription models for services, even internet services, have worked for a very long time for all sorts of things. I'm not talking about streaming video, I'm talking about things like people paying for online courses or access to something like Harper's Magazine's website (or even the local newspaper's website; my mother has an online-only subscription to the local newspaper). Because is charge is generally reasonable and is also not endlessly rising year over year. Subscription costs to those things go up, but not at the rate of things like Netflix.

[–] [email protected] 2 points 1 hour ago

Perhaps activitypub services can be viable as a service. I don't think so, but I hope I'm wrong.

[–] [email protected] 8 points 10 hours ago (1 children)

Mastodon users don't wanna be searchable

Debatable. People don't want their private account searchable. Creators and news account want their account and their post to be discoverable.

The subscription model rarely works.

It's not that the subscription model doesn't work. It's the investor that demands things to grow even more all the time. There are plenty of service that simply deliver good stuff without investor demand and ended being sustainable for years.

Fedi becomes more accepting of ads

At least, some non-Western fediverse instance runs ads. Notably the second biggest instance in fediverse, Misskey.io. Their ads are community ads, like promoting indie games, vtuber, comic books, IRL gallery event, etc. They also did subscription providing additional cosmetics like Discord. Everyone's happy.

[–] [email protected] 1 points 9 hours ago

As it appears to me Mastodon is public like Twitter. I didn't know about private instances. Why use this format when there's chat rooms?

What subscriptions do you have?

Thanks, I'll take a look at misskey.

[–] [email protected] 6 points 14 hours ago (1 children)

The subscription model rarely works

when the objective is profiteering and endless growth

I have an unpopular opinion that ads are still the best way to pay for servers and staff

I think that's acceptable if it's not based on datamining and profiling and personalization, but on context, and if ads are honest and not too attention grabbing. yeah advertise your product/service, with its benefits, and do not try to persuade people into paying for garbage

[–] [email protected] 2 points 14 hours ago

ARPU is a sadistic metric.

[–] [email protected] 3 points 14 hours ago (1 children)

The subscription model rarely works

when the objective is profiteering and endless growth

I have an unpopular opinion that ads are still the best way to pay for servers and staff

I think that's acceptable if it's not based on datamining and profiling and personalization, but on context, and if ads are honest and not too attention grabbing. yeah advertise your product/service, with its benefits, and do not try to persuade people into paying for garbage

[–] [email protected] 3 points 14 hours ago (1 children)

Is making a profit = profiteering? I agree with endless growth. I hate the big data model that assumes large numbers of users, huge churn, low success rate.

The ads I had in mind would be topic-based. If you're on a supplement sub, you see suggestions for a vendor. If you're on a web dev sub, you see VPS vendors. Nothing crass like Betterhelp or Masterworks.

[–] [email protected] 2 points 11 hours ago

Is making a profit = profiteering?

no, what I wanted to mean is wanting to make lots of money just for the sake of it, or to increase value

The ads I had in mind would be topic-based. If you're on a supplement sub, you see suggestions for a vendor. If you're on a web dev sub, you see VPS vendors.

yeah, exactly, that's not so bad

[–] [email protected] 16 points 19 hours ago (1 children)

How does that even work for those hosting their own? Do I just give myself Bluesky+? Because all those features I already have by virtue of hosting my own data.

[–] [email protected] 6 points 16 hours ago

Yep.

You can also host your own website without paying WordPress.

[–] [email protected] 119 points 1 day ago (1 children)

People keep acting like hosting this shit and developing it is free. Its not. Donate to your instance and the development of the back end and all the opensource software you use. Bluesky has 20 million people using it it's no surorise they are looking for a profit model that won't scare the base off. I would rather it be subs instead of endless ads and algorithm tweaks.

[–] [email protected] 34 points 1 day ago* (last edited 1 day ago)

Preach it, that money is far more well spent on supporting a community.

[–] [email protected] 33 points 23 hours ago (1 children)

$8/72 per month/year seems too high for most people.

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[–] [email protected] 33 points 1 day ago (4 children)

Had Twitter added a paid tier early on as it scaled up - when it was still largely the only short form blogging platform - we could potentially have avoided...so much shit we now live in. Twitter was never profitable, so it just kept adding ads until that wasn't sustainable. And then dipshit bought it and really turned it into the nazi place.

Twitter always had problems, but I think we can generally agree it wasn't a pretty good service for lots of things. Breaking news, sports, even science, etc. It had actual (not amazing, but existing) moderation. There's maybe a world out there where a Twitter that isn't owned by some idiot doesn't help influence an election that we now have to deal with for decades to come.

That's all wishful thinking, of course, and Twitter is not THE REASON the U.S. is trash. But there was a path where Twitter didn't turn into just Truth Social 2.0.

Adding a paid tier to Bluesky might sound like "enshitification," but if it simply keeps the company afloat then there's potentially less chance of it becoming Twitter 2.0, so to speak. Otherwise, there's probably a straight path to ads then creditors calling in debts then selling then elon just buys it, too.

[–] [email protected] 7 points 19 hours ago (1 children)

Paying for a product does not prevent enshitification.

[–] [email protected] 4 points 14 hours ago

If by "enshitification" you mean things like invasive ads, invasions of privacy, etc, then the idea is absolutely that making money through a paid tier can stave off the company having to resort to those means.

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[–] [email protected] 37 points 1 day ago (8 children)

Gee whiz wow who could have possibly seen this coming.

But people have been assuring me that it is a federated protocol, so I guess I'll just join another instance. I'm sure there is a list somewhere.... It's coming... Any day now...

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[–] [email protected] 58 points 1 day ago* (last edited 1 day ago) (6 children)

Lmao and all these idiots will gladly pay it because it's a slick corporate product, and they'll turn CryptoQueen Jay Graber into another fucking billionaire leech on our fucking system.

Great job everyone, meanwhile Mastodon still exists and you won't be contributing to building another billionaire crytpo freak to control our country's politics by using it. Also, all Mastodon features will continue to be free to everyone.

Jay Graber literally got her start in tech working on Zcash, a privacy-focused crypto-currency. She was happy to make a deal with Blockchain Capital, a Venture Capital firm made up entirely of cryptobros and 'effective altruism' freaks.

But I mean, this is America, where we say "Fuck community projects!" the corporations I hate and bitch about all the time pamper me like a baby and I must have that pampering!

"Corporations rob us of our dignity and independence."

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[–] [email protected] 35 points 1 day ago* (last edited 1 day ago) (2 children)

Just playing devil's advocate here, but they have to make money somehow, right? It's either this or advertisements. And I fucking hate advertisements. I say the only way they could truly drop the ball is if they opt for both subscriptions and advertisements. The only other option is donations. And I honestly can't see that as a viable strategy for something like Bluesky.

[–] [email protected] 21 points 1 day ago (3 children)

Donation model would be completely viable if they actually allowed other people to run federated servers.

But it's been a VC Trojan horse from the start.

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[–] [email protected] 9 points 21 hours ago

they should fire aaron rodericks, ban singal, and listen to trans people first if they want our money

[–] [email protected] 19 points 1 day ago (1 children)

I am happy to pay for a service I’m using and getting value from if the price is fair, and if they can find a model where it’s sustainable with some % paid and some still free so that it’s available to everyone, and do that without ads or data scraping or treating users as a commodity I think that’s as close as we’ll get to tech utopia.

The “users are the product” tech model needs to die. We will need to start paying for our stuff. But I think that will create a better internet.

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[–] [email protected] 25 points 1 day ago (1 children)

They’re really speedrunning the enshittification, aren’t they?

[–] [email protected] 6 points 20 hours ago (1 children)

What enshittification? I haven’t noticed any dark patterns in the Bluesky app.

I’d gladly pay a subscription for a useable service than have ads plastered all over it. It’s infinitely better than the shitshow that is X.

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