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submitted 4 months ago by [email protected] to c/[email protected]

Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[-] [email protected] 3 points 4 months ago

If I see your company or app advertised on windows 11, you can be sure I will be actively avoiding said company/ App. Even if I need the services advertised, I will be looking for an alternative just because.

[-] [email protected] 1 points 4 months ago

I’m not sure these ads are even paid for by the developers of the apps that show up. It looks like this is an ad for the Microsoft Store in general, as Microsoft gets a percentage of any sales.

[-] [email protected] 1 points 4 months ago

I have the same policy for pop up ads.

Joker "you get what you deserve" scene image

[-] [email protected] 1 points 4 months ago

How did the default attitude toward the user get so hostile? The amount of toggles you need to set just to have a smooth experience with minimal tracking is insane. The people in here defending it by the fact it can be disabled are missing the point: we shouldn't have to deal with it in the first place.

[-] [email protected] 2 points 4 months ago

You shouldn't. I haven't. Microsoft is a plague and a choice.

[-] [email protected] 1 points 4 months ago

You're not wrong, but there's a larger issue here: the fact that there's an alternative does not make what Microsoft is doing okay. This shit ought to be prohibited by consumer protection law.

[-] [email protected] -1 points 4 months ago* (last edited 4 months ago)

It got here because it’s super profitable, and that’s all the C-suite cares about, and they’re the ones calling the shots at the end of the day.

I also think that engineering ethics has, in general, been strongly de-emphasized, and true holistic ownership of technical products is now usually held by business and finance types instead of engineers, with all the negative consequences that that entails.

Edit: also, don’t forget the Peter principle

[-] [email protected] 0 points 4 months ago
[-] [email protected] 1 points 4 months ago

Sure, we've had first payment..

[-] [email protected] 0 points 4 months ago

I think it's safe to say that over 99% of custom built pc doesn't run on proper windows license

[-] [email protected] 1 points 4 months ago

Where did you come up with that figure? I have two PCs and they have two separate licenses. One is custom built and the other was prebuilt.

[-] [email protected] 1 points 4 months ago

Even if that's true, custome pcs are a tiny fraction of client computing, oem desktops and especially laptops completely own client computing, most people only ever get a laptop

[-] [email protected] 0 points 4 months ago

I paid for 10.

Which is why I never enabled TPM on my motherboard. I didn't pay for 11. I do not want 11.

[-] [email protected] 1 points 4 months ago* (last edited 4 months ago)

I paid for 7 and upgraded it to 10. I may go to 12 later on (Windows alternates between solid and awful, so 12 may be fine) but it's also quite likely I'll wind up moving to a Linux distro as my primary and keeping Win10 as a fallback. No way in hell am I touching 11.

[-] [email protected] -1 points 4 months ago

I didn't pay for the OS.

[-] [email protected] 0 points 4 months ago

Me, on my Ubuntu machine: 🧐🤔😂😂😂😂😂😂

[-] [email protected] 0 points 4 months ago

Your comment is hilarious because Ubuntu placed ads for Amazon in the equivalent of start menu way before Microsoft even had that idea. Ubuntu now displays ads for Ubuntu Pro (or Premium, whatever the name is) in the terminal. Ubuntu is the Windows wannabe of the Linux world.

[-] [email protected] 0 points 4 months ago

Thankfully I stay away from the terminal whenever possible and I started using this thing after the ads from Amazon were no longer a thing xd

[-] [email protected] 0 points 4 months ago

In other words, you hide your head in the sand, like many Windows users.

[-] [email protected] 0 points 4 months ago

Lol, or we just use the computer and don't cry about stupid bullshit

[-] [email protected] 0 points 4 months ago

Except that it's not stupid bullshit. It's like saying "just suck it up and accept the fact that your TV will serve you ads and track you."

[-] [email protected] 0 points 4 months ago

Yup and that's exactly what people do lol.

[-] [email protected] 1 points 4 months ago

Unfortunately, yes.

[-] [email protected] 0 points 4 months ago

yeah you get ads in the terminal instead

[-] [email protected] 0 points 4 months ago

It's not an ad. Nobody is being paid to put that there. It's a promotion.

[-] [email protected] 0 points 4 months ago* (last edited 4 months ago)

they're advertising their paid product, don't really see a difference semantically

[-] [email protected] 0 points 4 months ago
[-] [email protected] 1 points 4 months ago

If by very different you mean exactly the same

[-] [email protected] 0 points 4 months ago

Why does the OS have to recommend you apps?

[-] [email protected] -1 points 4 months ago

Just in case you didn't have enough apps installed from the factory.

[-] [email protected] 0 points 4 months ago

You know, I get if they want to do this to Home editions, but why in the world would they do this to all editions? At the very least, this should never apply to domain-joined computers.

[-] [email protected] 1 points 4 months ago
[-] [email protected] 1 points 4 months ago

Seems short sighted to annoy the people who pay you the most money already.

[-] [email protected] 1 points 4 months ago

What are they going to switch to?

Most orgs will just put up with it because of inertia: existing software that has to work, employee's having to learn new skills, "sysadmins" who only know Microsoft, etc.

[-] [email protected] 1 points 4 months ago

... "sysadmins" who only know Microsoft, ...

HEY

[-] [email protected] 0 points 4 months ago

I finally activated windows last week through the cmd... Didn't pay a cent

[-] [email protected] 0 points 4 months ago
[-] [email protected] 0 points 4 months ago

I won't post a specific website but if you search it you'll find tons of guides on how to do it.

[-] [email protected] 0 points 4 months ago
[-] [email protected] -1 points 4 months ago* (last edited 4 months ago)

deleted by creator

[-] [email protected] 0 points 4 months ago

Win11: less functionality, more ads

And what's with the weasel words like "recommended"? Just call them "sponsored" or "ads", like they really are.

[-] [email protected] 0 points 4 months ago

Windows 11 (and how much I like my experience with the Steam deck, if I'm being honest) has me seriously reconsidering switching to Linux for my gaming desktop

[-] [email protected] 0 points 4 months ago

I've only been playing games on Linux for the past year and it's been a pretty smooth experience. Go for it!

[-] [email protected] 1 points 4 months ago

I'm considering it even more seriously right now. I had my eyes set on Fedora, but apparently I shouldn't, because they are ditching official support for X11, and I need it because I have an Nvidia GPU ? I was also looking at pop OS, but I also saw people recommending against Ubuntu on Lemmy, I don't remember why though. Do you have a recommendation ?

[-] [email protected] -1 points 4 months ago

Fundamental error - as usual with Windows news.

These 'Start Menu Ads' aren't rolling out to everyone, I have zero 'Start Menu Ads'. In fact, I have Zero Ads in my operating system.

Why must Windows news always assume that everyone runs Windows? Isn't this the main bug with all operating systems?

[-] [email protected] -1 points 4 months ago

Enterprise editions exist, just saying...

this post was submitted on 24 Apr 2024
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