Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 4 months ago by [email protected] to c/[email protected]

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Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[-] [email protected] 0 points 4 months ago

Me, on my Ubuntu machine: 🧐🤔😂😂😂😂😂😂

[-] [email protected] 0 points 4 months ago

yeah you get ads in the terminal instead

[-] [email protected] 0 points 4 months ago

It's not an ad. Nobody is being paid to put that there. It's a promotion.

[-] [email protected] 0 points 4 months ago* (last edited 4 months ago)

they're advertising their paid product, don't really see a difference semantically

[-] [email protected] 0 points 4 months ago

It is very different.

[-] [email protected] 1 points 4 months ago

If by very different you mean exactly the same

[-] [email protected] 0 points 4 months ago

Your comment is hilarious because Ubuntu placed ads for Amazon in the equivalent of start menu way before Microsoft even had that idea. Ubuntu now displays ads for Ubuntu Pro (or Premium, whatever the name is) in the terminal. Ubuntu is the Windows wannabe of the Linux world.

[-] [email protected] 0 points 4 months ago

Thankfully I stay away from the terminal whenever possible and I started using this thing after the ads from Amazon were no longer a thing xd

[-] [email protected] 0 points 4 months ago

In other words, you hide your head in the sand, like many Windows users.

[-] [email protected] 0 points 4 months ago

Lol, or we just use the computer and don't cry about stupid bullshit

[-] [email protected] 0 points 4 months ago

Except that it's not stupid bullshit. It's like saying "just suck it up and accept the fact that your TV will serve you ads and track you."

[-] [email protected] 0 points 4 months ago

Yup and that's exactly what people do lol.

[-] [email protected] 1 points 4 months ago

Unfortunately, yes.

this post was submitted on 24 Apr 2024

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