this post was submitted on 01 Nov 2023
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Please understandnim asking this question from a genuine place. I dont want the quora answer, i want the tech savvy, security expert minds of my fellow lemmings. If thats ok?

What happens to this data? What can/do they do with it? and why are so many people concerned about google tracking them?

Do i as an average user need to be concerned?

If so, What sorts of things can i do to avoid being tracked? Preferably without too much comprimise.

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[–] [email protected] 112 points 1 year ago (5 children)

People don't realize how much data is collected, how it's analyzed to determine things about you, and how it's given out to nearly anyone. Here are some concerning examples that hopefully speak for themselves.

Data from fitness app Strava was used to locate secret US military bases in Afghanistan and Iraq by some random guy on Twitter. He did this by pointing out people running in squares in the middle of the desert. Imagine what America's enemies could do with this information that this company will sell to anyone.

Ad company Xandr allows you to target audiences with labels like "Recently purchased a pregnancy test", "Has a large gambling debt", and "Has depression". Once again, this is freely available for anyone to purchase. These tracking companies find out things that are very personal to you and then sell that info to people who might not have your best interests in mind.

Last but not least. Governments and law enforcement can access this information at any time for any purpose. Do you really want the government and police agencies to have a database of people grouped by their religious and political beliefs or their sexual orientation?

Hopefully you can see why the information being collected and given out to anyone is concerning. As to how to avoid it, I'm not sure there is any way besides government regulation. Maybe someone else has some answers!

[–] [email protected] 12 points 1 year ago (4 children)

I just don't use the internet, can't track me if I ain't on it!

[–] [email protected] 36 points 1 year ago (4 children)

If your friends have Facebook, and they share contacts on their phone, and they communicate with you Facebook has a shadow profile for your phone number. They still track you even without the app or an account.

[–] [email protected] 17 points 1 year ago (1 children)

Joke's on Facebook, all my friends are either Amish or live in anarcho-syndicalist communes

(Rumspringa can be a problem tho)

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[–] [email protected] 6 points 1 year ago (1 children)

Yes, that's why I have two phone numbers. One with an official work number that I give to friends and business partners - Its basically a requirement to have a public phone number if one runs a company where I live, so no hiding there anyways. And then I have a separate number I never give out, for data only.

Oh, you tried to call me but I didn't pick up? Sorry, I was busy/tired/generic excuse. But if you get on Element I'll give you my private account. Think of it as a backstage pass, you'll get in when nobody else does. You'll be special.

Kindergarten level psychology that works surprisingly well.

[–] [email protected] 10 points 1 year ago (1 children)

Are they both attached to smartphones? Location data can be pulled essentially equating the two numbers. If both devices always are in the same spot it’s the same person etc

[–] [email protected] 6 points 1 year ago (6 children)

Different tools for different threats. I'm not trying to hide from state-level actors and phone data is illegal to sell where I live.

And if I were, surely I wouldn't talk about it on an open forum. In such a hypothetical scenario I wouldn't even bring a cellphone, no matter if it's a smartphone or a plain ol' Nokia from the last millennium.

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[–] [email protected] 13 points 1 year ago

Guys I don't know why, but I feel it's a lie.

[–] [email protected] 5 points 1 year ago (1 children)

…. They said, on the internet.

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[–] [email protected] 71 points 1 year ago (2 children)

Has everyone already forgotten about Cambridge Analytica, which scraped data from tens of millions of Facebook users and used it to microtarget swing voters in several countries with propaganda and misinformation to get them to either vote for right-wing candidates or stay home on election day?

[–] [email protected] 29 points 1 year ago (2 children)

I don’t think many people comprehend the impact. Most people don’t think they can be manipulated, and they are all wrong.

[–] [email protected] 12 points 1 year ago (1 children)

It's funny, the more likely you are to admit you can be manipulated the more likely you'll notice when it's happening. So I just go around telling everyone how easy it is to manipulate me.

[–] [email protected] 7 points 1 year ago (1 children)
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[–] [email protected] 10 points 1 year ago (1 children)

Well the other crazy thing with voting is how narrow the margins are.

It doesn’t have to convince everyone. Only a small percentage across the country mixed with a few people in key locations and you can change everything.

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[–] [email protected] 6 points 1 year ago

Of course not. But in peoples defence, you can't forget if you never knew. And I seem to have the impression that this was a thing and then it's was pretty much gone again. Not brought up again and again over years like other, less important topics may have been.

Non-interested people would have been left with the impression it was bad, but it must have been fixed or else we'd hear more about it.

[–] [email protected] 60 points 1 year ago* (last edited 1 year ago) (6 children)

Just a personal story to bring one example into focus.

I got sober 8 years ago and never talked about it online until I was about 4 years sober. Never saw a single promotion for anything related to alcohol...

Until the day I made a single comment on Reddit telling my story to help support another person who was just starting their own sobriety journey.

And like magic, all promoted communities to me were alcohol related. Even though I'm an ublock user, when I would selectively disable it every advertisement I saw online was related to booze.

So even though there are ethical applications for my data, I found that it was used in an attempt to target me based on human frailties.

[–] [email protected] 15 points 1 year ago (1 children)

I think that's just really shitty targeted advertising, not surprising on Reddit lol

[–] [email protected] 10 points 1 year ago* (last edited 1 year ago)

Reddit wasn't even the worst offender.

I made two posts one on asshole design and one on dangerous design and they cumulatively got something like 7,000 up votes and then "magically" the problem was fixed on reddit!

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[–] [email protected] 29 points 1 year ago (2 children)

An example of this I use on occasion is:

You date someone years ago and no longer are. You've moved on, but that person then goes and commits a heinous crime. The police decide that since you dated years ago, and that record of your personal info is stored on some database they have somewhere, they no-knock warrant into your house, and shoot you dead in your own bed (Brianna Taylor - Louisville KY.) because they think there's a possibility he was there.

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[–] [email protected] 29 points 1 year ago

I don't like the idea that if history repeats itself, a powerful entity can force the data vaults open and see who they should send to the showers. I could be on the "correct" side at that time yet something I did or said last year has the system deem me unfit for the noble breed.

[–] [email protected] 26 points 1 year ago (3 children)

My worst imagination is labelling you and selling your label to the companies they supply to, and how wrongly those companies can use that data, example: google search "prostate cancer" or searching for symptons associated with prostate cancer - label telling probable prostate cancer developing with this user - insurance companies denying insurance to you or making it too expensive. Now extrapolate this to what your searches probably tell about you or your state, and multiply by the websites you visit, the time you spend reading article/tweet/forum/post about a certain subject, where and how you comment those articles, etc, and being labeled according to their perceived likes/hates/problems about yourself.

[–] [email protected] 17 points 1 year ago

This. I remember that one video by LTT where he tried searching for a flight and he got a way higher price on the standard browser compared to the one with no personal accounts/cookies.

If I use search engines, be it to find opinions on a topic or as you said an insurance, I want those sorted by factors like the date it's been created and maybe the reputability of the source. Not what the algorithm thinks I want to see or I should see in "its" opinion.

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[–] [email protected] 25 points 1 year ago (3 children)

It's called microtargeting, all big tech companys are sorting people in groups, just by their use of the service. It starts with simple things, for example: cats or dogs? And this goes deeper to your religion or sexuality, politics etc. Created mostly for advertising it got used by political parties. Check the Cambridge analytical scandal. If you easily able to sort the people for your target you are able to manipulate your targeted people.

Newest scandal for microtargeting came from the EU-Commission with the chatcontrol.

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[–] [email protected] 24 points 1 year ago (6 children)

I think the best example is for women. Imagine they can figure out, with 95% accuracy or something, that you are pregnant, that could be valuable data.

Now imagine you are a woman at a large corporation who just got pregnant, but aren't telling anyone yet. Too early. Your corporation buys a batch of data and discovers there is a 95% chance you are pregnant. They don't want to pay for maternity leave or make reasonable accomodations during pregnancy or pumping breast milk. They fire you for "unrelated reasons", before you ever tell them you are pregnant.

Nothing illegal happened there really. You never told them so you have no way to prove they fired you for that.

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[–] [email protected] 22 points 1 year ago (3 children)

The US and UK have both used data from period trackers to spy on women and monitor for "suspicious" miscarriages.

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[–] [email protected] 21 points 1 year ago* (last edited 1 year ago) (2 children)

Because then the authorities can get a warrant to access that information if they believe you are guilty of something.

In the case where a law is unjust or puts peoples' lives at risk, say like abortion laws in some US states, the government can use this against you as proof in a court of law.

Edit: here's another post about how this information is used against people:

https://feddit.uk/post/4030393

[–] [email protected] 17 points 1 year ago (1 children)

To add to this: Many people shrug this off saying they don't have anything to hide. Even assuming that is true, they usually mean they don't have anything to hide right now from their current authorities. Ask yourself the question: Is there absolutely no form of government/regime you might want to hide something from? Are you absolutely certain these authorities might not get access to your data? Doesn't even have to be a possible future government in your own country, it could be in some other country you might want to visit. Or maybe some terrorist organisation who for some reason targets people like you. Is there really absolutely no one you would mind having access to all the data collected about you?

The thing is, the data isn't going to be uncollected again. The way things are drifting the number of countries not in some way endangered by antidemocratic movements is constantly decreasing. Call me paranoid but I just don't want to risk it.

[–] [email protected] 10 points 1 year ago

Good counter to people saying they have nothing to hide is the guy that lost his apple or google acct because he sent a photo of his child's rash to his doctor and it got flagged as CSA.

You don't need to have anything to hide to get fucked over by a lack of privacy.

[–] [email protected] 8 points 1 year ago* (last edited 1 year ago)

Yep, one could imagine scenarios in Texas where women could in theory be arrested if their messaging app snitches on them and tells authorities about their planned abortion (since it's very easy for AI now to understand your conversations so it should be easy to automate in theory) or Google Maps reports them for having detected that they went to an abortion clinic.

[–] [email protected] 18 points 1 year ago

It's not so much about you as an individual, it's about catalogueing and manipulating trends in our societies that can be used to make profit, for example Meta spends a lot of money and time manipulating election outcomes in favour candidates that will keep their taxes low through manipulating their content algorythm in favour of their desired candidates.

[–] [email protected] 17 points 1 year ago (3 children)

Corporations are scummy motherfuckers. Once they have this data they will keep it forever. Even if they don't have a use for it now they can come up with something in the future and will have no qualms about fucking you over with it. The technology available to analyze it is only getting more powerful as time goes on.

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[–] [email protected] 16 points 1 year ago

I think if people knew the extent to which these big-data algorithms can figure out things about you just based on the links you click and posts you upvote then they would be more concerned. If it was just that they knew my location, age and interests then I wouldn't really care much but the reality is that they probably know stuff about me, that even I don't.

I simply don't like the fact that this database exists somewhere because it can come back to bite me one day. Just imagine what a fascistic government could use data like this for. Or maybe not even that, but remember how we first didn't have chatGPT and no one thought we would for years but then it just appeared and now it's there. Well what if tomorrow someone comes up with an equally fun tool that you can put any person's name into and it'll give you access to all this data. I want my page on that app to be very brief and inconsistent.

I'm perfectly aware that it's impossible to use the internet and not leave any tracks at all, but I want to make sure that my tracks are incredibly difficult to follow and preferably that they don't lead anywhere.

[–] [email protected] 13 points 1 year ago (1 children)
[–] [email protected] 10 points 1 year ago (5 children)

If so, What sorts of things can i do to avoid being tracked? Preferably without too much comprimise.

Stop using Chrome based browsers. Use Firefox or a Firefox derivative. Use adblockers such as Ublock origin or Adnausem, a plugin that will hide ads from you and click on the ads to mess up your digital footprint. Consent-o-matic is a plugin that will decline any cookies request from sites.

More technical inclined, For your home set your DNS servers to DNS.adguard.com, again blocks ads. Use containers with Firefox, it will limit the cross site tracking when you see a share with Google/Facebook/twitter. Those share butts are particularly nasty.

[–] [email protected] 4 points 1 year ago (4 children)

AdGuard Software Limited was founded in 2009 in Moscow

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[–] [email protected] 10 points 1 year ago

This whole thread makes me want to quit using the internet right now…

[–] [email protected] 7 points 1 year ago
[–] [email protected] 6 points 1 year ago

When you have enough personal info about a population you can engineer advertisement so effectively that you can convince that population of almost everything. See Brexit.

[–] [email protected] 5 points 1 year ago

It's not for your personal privacy, or to spare you personal embarrassment. But rather because large-scale demographic data collection is dangerous.

The Nazis used such collections to locate Jews. America used such collections to locate Japanese-Americans. The Rwanda genocide was facilitated by tribal affiliation being printed on ID cards. In none of these cases were the data collected for the nefarious purposes it was eventually used for.

Information is a form of knowledge, knowledge is power, and power in the wrong hands is dangerous.

[–] [email protected] 4 points 1 year ago

The biggest concern is that even if you are innocent, your data can and likely will at some point be used against you. This was proven by the Snowden Leaks. There are more than enough of these unfortunate cases, here are some examples:

https://www.phoenixnewtimes.com/news/google-geofence-location-data-avondale-wrongful-arrest-molina-gaeta-11426374

https://www.nytimes.com/2022/08/21/technology/google-surveillance-toddler-photo.html

I can recommend Privacy Guides, it's a website created by volunteers to teach people about digital privacy and security. It's great for beginners.

If you are interested in the topic, join [email protected].

[–] [email protected] 4 points 1 year ago

Personally I feel more easy minded because I know that whatever I do online leaves as little trace as usual. If I go out by myself say for a drive and I get back home I expect no one to ever know that I went away and where unless I decide to say so. Same goes for online activity. I would expect nothing to be tied to me and whatever I do to go unnoticed unless for some reason I agree with sharing such data. It's often said though that with privacy comes less convenience and that is true: not having app features ready before you even ask or easily paying or doing other things online so I see how wanting convenience over privacy can be preferable. For me though, the point I made in the beginning is stronger and motivates me.

Also on a side note I watched a video from Louis Rossman where he talked about some kind of police radio going stolen and the authorities went ask google for people in that area that searched that specific model online to help track that person down so... yeah, I'm already not a fan of leaving traces I don't want to leave. Let alone those that might make the authorities mistake me for a criminal.

Personally I'm trying to be as offline and anonimous as possible. I'm moving away from cloud storage and if a service can be used with a client without an account where I can locally save and back up things I like then I'm using that. The biggest challenge right now is youtube as a platform with that huge of a content and a decent algorithm for suggestions is yet to be created.

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