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Why we cook at home rule (media.kbin.run)

submitted 9 months ago by [email protected] to c/[email protected]

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[–] [email protected] 16 points 9 months ago (8 children)

This seems like a bad example, there is a good video by modern MBA on taco bells value menu that mentions McDonald's losing money with the dollar menu

[–] [email protected] 3 points 9 months ago (6 children)

I find it hard to believe McDonald's was losing money on the dollar menu items. Considering they owned the entire process from factory, shipping, to restaurant. Back in the 90's even I know the fountain drinks alone were insanely profitable.

[–] [email protected] 1 points 8 months ago

If I recall correctly, taco bell started the value menu war but they made items that were designed to be priced at one dollar. Burger King, Wendys, and McDonald's discounted existing items that cut into their previous prices in response.

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