I'm thinking apple from 15 years ago when they were first establishing this marketing strategy. The first few iphones were hard to get your hands on at launch, which is why people started lining up.

These days Apple has their manufacturing pipeline down and can accurately estimate, and mass produce to meet demand. Analogue and TE will probably never have enough demand to justify mass production of any of their products. So it behooves them to err on the side of scarcity.