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Immune to marketing (lemmy.world)
submitted 11 months ago by [email protected] to c/[email protected]
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[-] [email protected] 104 points 11 months ago

the article is propaganda btw! many autistic people are still affected by marketing and the like! NO ONE IS IMMUNE

[-] [email protected] 83 points 11 months ago

There’s no one a con man loves more than someone who thinks they’re too smart to be conned.

[-] [email protected] 27 points 11 months ago

People who think they're immune to ads are the most vulnerable to ads.

[-] [email protected] 11 points 11 months ago

NO ONE IS IMMUNE

Sorry but I'm built different

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[-] [email protected] 82 points 11 months ago

Advertisements work opposite for me. If I see an ad, I hate the company. I adamantly will only choose materials based on personal research and the suggestions of my peers. Any suggestion by a corporate entity or otherwise paid method will only serve to brew hate. Beyond that, I will go to just about any means to get rid of ads. I often refuse to deal with a company if their ads show up when I don't want them to, or if their ad annoys me. There is no good ad.

[-] [email protected] 13 points 11 months ago

only choose materials based on personal research and the suggestions of my peers.

And how do you know what to choose from? Ads.

You may not like it but advertisements work on you. They just need to be more subtle. You are fooling yourself if you think you are immune.

[-] [email protected] 9 points 11 months ago

true that google search is littered with ads. But savvy consumers know how to do research while avoiding sponsored content and finding unbiased specs and reviews.

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[-] [email protected] 65 points 11 months ago

Autistic people fall hand over foot for propaganda.

[-] [email protected] 35 points 11 months ago

I believe you no questions asked

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[-] [email protected] 48 points 11 months ago

Between not watching TV & the pihole router cleaning our internet feed, I may not be immune to ads, but I sure as fuck don't see them.

[-] [email protected] 17 points 11 months ago

This just makes ads stick out like a sore thumb when I actually run into them

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[-] [email protected] 46 points 11 months ago

Immune is overstating it, strongly resistant is more accurate. I hate labeled clothing, or team clothing. It irritates me when my car has a dealer label, and do not blow smoke about how cool I will look, with whatever or wearing whatever. If my vehicle moves from A to B, is reliable, safe, and doesn't cost an unreasonable amount to operate, I am good. Does anyone else parse ads, to see their actual claims in neutral language? And filter out the puffery filler words?

Make it noise-cancelling, however, and I am very interested. NRR 33+ brings a smile to my face.

[-] [email protected] 44 points 11 months ago

Ads don't actively persuade you to buy something immediately. They plant the information in your mind so that one day when you need to buy something, the first thing that comes to mind is the advertised product. Targetted ads try to shorten this period by guessing what you might need in the shortest term. Autists simply miss the information if they're not paying attention.

[-] [email protected] 12 points 11 months ago* (last edited 11 months ago)

Oh, we're paying attention, we're just so insulted that such a pathetic attempt to incept us is what passes for acceptable marketing from multi-billion dollar corporations that we'll gladly buy the brand that didn't advertise simply because it knew to leave well enough alone.

[-] [email protected] 8 points 11 months ago

Ads both plant information and attempt to persuade. How much effort went into each and how effective they are varies wildly. Furthermore, there are multiple reasons autistic persons aren't as suseptible to advertisements; it is true that different things tend to get our attention, but it's also true that we find some arguments to be less persuasive. For example "I did this thing and my life is amazing" is far less likely to influence an autistic person than a neurotypical one.

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[-] [email protected] 43 points 11 months ago

Nobody is immune to propaganda.

That said, when it comes to advertisements, I hate them passionately, and will often note the brand in the advert so I can avoid it.

I don't know how people can function while there's a flashy animated thing to one side of their screen, I literally cannot read the main content until that is gone or covered up. It muddled my brain until it's gone.

Heck, even an overly busy and colourful web page due to a bunch of static ads is very oppressive and difficult to deal with. An untidy website gives me an untidy mind, basically.

I just don't get how people wade through this crap and get anything done. I've blocked ads for decades now, and I'm never going back.

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[-] [email protected] 42 points 11 months ago

OP I have the 'tism and I have just one thing to say:

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[-] [email protected] 32 points 11 months ago

Shit, is that why any time I sense the marketing it makes me not want the product??

[-] [email protected] 17 points 11 months ago

That's your mind's natural immune system fighting BS

[-] [email protected] 14 points 11 months ago

As a general rule, if I want it, I seek a good deal. If I am approached, it's bad deal for me so I avoid.

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[-] [email protected] 28 points 11 months ago

Foolish lemmings, you only thought you could escape from the endless barrage of advertisement on this obscure technology forum, but over the past 3 months, I have TRICKED you into watching my super awesome movie that I'm currently not allowed to promote in theater!

Nowhere is safe from the masterful marketing techniques of Academy Award nominated character actress Margot Robbie. Nowhere.

[-] [email protected] 13 points 11 months ago

Ms Robbie, you're making a scene

[-] [email protected] 12 points 11 months ago

You're going to have to be way more specific than that, because as an actor, Academy Award nominated character actress Margot Robbie makes a lot of scenes!

[-] [email protected] 27 points 11 months ago

Marketing just isn't adjusted to people with autism because they are only a small part of the population.

They can definitely manipulate you if they so desire.

[-] [email protected] 10 points 11 months ago

No, no they can't esp when I block all ads

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[-] [email protected] 26 points 11 months ago

Have ADHD with an inability to unfocus from being hyperfocused. I hate ads. I go out of my way to block it and if anything slips through, I mute or just simply turn away.

Funny thing is for work, I'm in marketing/advertising.

[-] [email protected] 12 points 11 months ago

This is like seeing how the sausage is made.

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[-] [email protected] 23 points 11 months ago

I guess missing social cues works out when they're being manufactured to manipulate you

[-] [email protected] 16 points 11 months ago

Advertisement: Attractive woman smiling and putting her arm around a man.

Neurotypical Subconscious: Maybe a nice Seiko watch would make me more attractive?

Autistic Subconscious: I need to remember to schedule my dentist appointment.

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[-] [email protected] 22 points 11 months ago

Marketing is a $1/4 TRILLION industry in the US alone because it works. Thinking that you are immune to it for one reason or another is laughable. In fact those that think they are immune to it, probably are the most susceptible to it's pull.

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[-] [email protected] 21 points 11 months ago

FWIW, I'm autistic (officially) and no autistic people I know are right-leaning.

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[-] [email protected] 20 points 11 months ago

It's not that propaganda doesn't work on them, I see those types falling for neo-nazi shit all the time because they know how to appeal to them. It's just that they process the world in a fundamentally different way, so a lot of the psychological tricks that propaganda relies on simply doesn't work on them. It's kind of like how the early days of white supremacy had a hard time getting women because all their propaganda played to mysogyny. Once they figured out that they can rewire their hatred of women to be a good thing (the trad wife) that's when they started jumping on board and really driving their influence into the american culture.

[-] [email protected] 14 points 11 months ago* (last edited 11 months ago)

I'm autistic and I've always felt I had a certain gullibility. If I'm reading an article, and an argument sounds rational. I'm more likely to fall for it. Even if it contains a ton of bad premises. I'd like to think as I've gotten older and more mature, these kinds of things work less on me. But honestly I'm not sure.

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[-] [email protected] 18 points 11 months ago

Here's the link to the referenced article.

The short of it is that people on the spectrum focus on the details, and ignore 'extraneous' information. The typical emotional appeals--such as the choice of certain fonts, colors, graphics, emotional language, etc., is going to be largely ignored by people on the spectrum, while they focus on the details that are directly relevant to the use of the product.

I've noted this tendency in myself (and yes, I"m on the spectrum).

Obvs. that doesn't mean that all advertising falls flat, just that the kinds of emotional appeals that are more typical in advertisement are going to be less effective.

Oh, and I do block ads across all platforms.

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[-] [email protected] 17 points 11 months ago

If you think marketing doesn't work on you, then its working.

[-] [email protected] 16 points 11 months ago

I don't consider myself immune to ads. I do consider myself to be resistant to manipulation, however.

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[-] [email protected] 16 points 11 months ago

There's only one thing that has been successfully marketed to me.

[-] [email protected] 14 points 11 months ago* (last edited 11 months ago)

Faaaake

and people that think they are, are just not self aware enough to notice.

[-] [email protected] 12 points 11 months ago

Then you have people like Chris Chan, who literally believes advertisements are accurate depictions of real life. But in fairness, the autism isn't the only factor at play there...

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[-] [email protected] 11 points 11 months ago

Until they make advertisements aimed specifically on autistic people...

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[-] [email protected] 10 points 11 months ago

I sure as hell am not

[-] [email protected] 9 points 11 months ago

I think I am allergic to commodification. I could get out of my house but there's fee public spaces, so I could go to a restaurant or a coffee shop I guess. Some people seem to do this all the time, become regulars. Isnt it just throwing money away to enjoy having someone else do it for you? To sit in a comfy place? I hate it. I am going to be unhappy rather than spend my days exchanging my money for the chance to smile.

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this post was submitted on 27 Sep 2023
747 points (95.4% liked)

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