That's in Italy (Milan) and it is due to lack of public funds to pay for monument restoration.
this post was submitted on 13 May 2024
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The amount the Italian government makes in taxes should EASILY cover any restoration. I think the correct term you are looking for is economic mismanagement.
Or the Municipality of Milan, which is from an opposition party and in continuous struggle with the central government (and the regional one).
Religious monuments in italy are owned by the catholic church. If they are in need of money perhaps the pope could sell same of their golden gauntlets or their apartments in london
https://en.wikipedia.org/wiki/Banco_Ambrosiano
The italian goverment doesn't lack money either, politicians just raised their salary.
The really essence of this building is to be an AD for the church, which by the time it was build was a state with an army.
Yeah, the whole thing is a monument to evil men exploiting the locals.
Seems more like a bad photoshop to me.
It looks weird because it's a screen sponsored by Samsung, you can also see it on Apple Maps:
Huh. I don't like it but I get it.
Who on earth chose to build a church behind this beautiful Samsung™ 4K screen?
I don't know if after building a 4K screen, a church like that could ever be built.
Saw something similar when I was in Paris at the Louvre last fall. I couldn't believe my eyes at first. As if the tourist masses (myself not excluded, sadly) weren't bad enough.
The church is under construction. What you see behind the ad is a printed photo of what the church will look like, it is not actual architecture.
This is like a poster on the wood walls they place around construction sites, it's fine.
id still rather have no ad tho
True, but this is likely to be helping fund the reconstruction/repair work. So it's kinda benefits everyone if it's saving money from the public purse.
It's a church soooo, still a no in my book. To many pedo priests getting outted atm.
*restoration
This is definitely scaffolding erected to facilitate repairs. Of all use cases for advertising, I cannot possibly complain about this one as it seems to be funding the repairs and the ugly scaffolding is being camouflaged by the dressing that mimics the underlying surface. Yeah, its always gonna suck to a certain degree to see ads plastered on a landmark like this, but if it's only temporary during repairs and helps maintain the building then I'm all for it.
Oh great……. CONTEXT. NOW what am I supposed to do with all of this boiling rage?
Ask why a historical monument has to rely on advertising dollars to be repaired. Why the kinds of organisations that would put a garish ad billboard over the top are the ones with all the power in our society.
Just because the billboard is funding repairs doesn't mean it's good. It's emblematic of how much is being hoarded by capitalists.
It does convey the (accurate) message that money is more important to the church than its message or its congregation.
I didnt even notice that they even completely covered the wall in a fake facade at first. Like "oh we wanna protect the look of this beautiful monument" but also "here look at this advertisement!"
This does more look like some sort of scaffolding for repair work
Now im wondering if whats depicted on it, is even actually there behind it.
🌎🧑🚀Is nothing sacred?🔫🧑🚀Never was.
Hmm let's go see some interesting architecture.. oh shoot I forgot i need to buy stuff I don't need. Thanks samsung.
God those are some ugly fucking glasses.
Notice how not a single person down below gives one single flying fuck about the ad. Next they'll try to smack you in the face with an add on a fly swater just to get your attention. And big boobs on the fly swater probably.
Do you think people raging over pictures of it on socmed are part of the appeal to marketers?
Tax the churches now!