I'm loving that business people are starting to see what modern day AI actually is. Us in the tech industry have known it ever since a first came out, very interesting technology with some real promise and applications, but not true AI. The article is right, it cannot create anything, it can't generate new concepts, by definition everything is derivative of previous work.
They're definitely some areas of business that can really benefit from this, but there's also a lot of limitations of it as well. It's ending up not being the perfect solution to end all labor that everyone assumed.
But worries me is in the future when we do have actual intelligent AI that can think, this just shows how business will immediately react to it. An excuse to finally get rid of all of us workers so they can buy their 18th yacht