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This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
They need to get used to not being paid for their games
The push to live services, online DRM, microtransactions, DLC and other such things is because they have identified that there is more money to be made as a 'server operator' than a 'game developer.'
They don't really care about getting paid for the game, they'd rather give it away for free if they can make more money off controlling the servers.
Exactly. This is only about finding the most effective way to suck the most amount of money from the gaming market.
Hah. Ubisoft execs think they should be paid whenever someone produces a Let's Play with one of their games. They're the horniest of the publishers with respect to game streaming.
They are beyond adament that they own your experiences. If they never see a piece of physical media again, they'll still be upset that their old games are still playable without their say so.
That's fine. I don't really claim to own the things I pirate.
If buying isn't owning, piracy isn't stealing 🏴☠️🏴☠️🏴☠️
If buying is owning, piracy is still not stealing. Theft involves a tangible loss for someone else.
Which is a shame, because if I could create tangible loss for Ubisoft by downloading their games, I would do nothing else until they went under.
According to their logic, you can set up a shellscript that repeatedly copies an ISO of theirs to /dev/null. That should bankrupt them after a week or so.
If we have to be comfortable not owning games, then they have to be comfortable us pirating them.
Ubisoft execs need to "get comfortable" with eating shit.
He better get used to not making money…
But who am I kidding gamers have 0 impulse control.
Either way I have enough retro games to last me a lifetime.
Either way I have enough retro games to last me a lifetime.
same tbh, there is a reason [email protected] is up in the lemmy explorer
I still don't understand how people can look at the Ubisoft logo and not throw up in their mouths a little. Like, how is AC still huge after 15 years of putting out the same game copy and paste style?
If I can't expect to own it, then you'd better not expect me to buy it.
Thats fine, the normies will, and then it will become normal just like everything else awful that is their fault for going along with it.
That's ok for them though, you and me will sail the seas finding adventure and friendship and shit while they sit on their doodoo drm islands
It's nice that he's being honest about the bullshittery but all the same he can shove it. Glad I haven't bought a Ubi game in years and it doesn't look like that's going to be changing any time soon.
Every single time Ubisoft opens their stupid mouths, it reinforces my decade old decision to boycott them.
"needs to happen" ...for what?
It needs to happen in order to increase profits.
That’s cool. I’ve not played Far Cry since Primal, and have not played any Ubisoft games since Far Cry 4. So, I’m very used to not paying for or playing Ubisoft games.
Even if I pay for a Ubisoft game through a place like Steam I still download it elsewhere because I hate going through their launcher.
I've never gotten comfortable with not owning CDs or DVDs. In fact, if I really really like a movie or album, I obtain a physical copy. If it's an independent artist, I'll even buy it directly from the record label.
And so far, I've been able to stream everything else when I just want to get my entertainment fix ¯\_(ツ)_/¯
I'm in the same boat. I like having physical copies of my favorite games, music, movies, and shows. I also like supporting the artists/productions, so it's a win-win that i can buy their products. I've always struggled to understand why someone would pay the same price (or nearly as much) for a strictly-digital copy.
Making everything fully digital has its advantages but i never once thought it would act as a complete replacement for physical media.
I feel no need to own any further Ubisoft games. That's for sure.
Similar to what happened to Netflix, competing services will harm this process. Currently the most comparable to old Netflix is the Xbox Game Pass; which if companies like EA and Ubisoft pulled their games from; it would be way less prefered.
As the profits that come to these companies decrease, they'll be more tempted to focus more on their own subsctiption platforms. Game industry has this trick up its sleeve that some games can be played 1000s of hours, but even adding games of this nature; satisfying every player with a single subscription service is impossible.
points a tall bookshelf in his house
Those are board game I got to quit playing video games. Bonus points here...drumroll....I own all of them.
DRMs your board games
Sooo, over 10 years ago, somebody came up with the idea for a hybrid board game: Golem Arcana. It's a board game...that requires an app to play.
Of course, the app was proprietary, and it's no longer supported, so now the game is dead, because the app won't run on modern phones.
Let's not give them any ideas. My brother actually has a board game (can't remember the name) where in order to get the story/scenarios/etcetera for each playthrough/mission/whatever, you actually need the official board game app.
I Rather pay more once. And actual own my games. Than get nickeld and dimed. And own noting..
I'm playing an Ubisoft game right now; if a game is cheap enough on Steam I don't care who the publisher is. So I got Immortals Fenyx Rising in exchange for dirt.
It bears all the signs of a great creative team getting fucked over by exactly the sort of idiot who runs his mouth like that guy. There's even a demo level, explicitly called such in the game, for the now-cancelled sequel, how sad is that? The control scheme isn't completely ironed out and has some screwy behaviour in niche situations. There's a huge wait as you load the game while it checks the server for updates which will never come, duration of nearly a minute and sometimes longer, the sort of thing that a responsible company would remove when updates are no longer forthcoming (surely it's at most a few lines of code, and circumventable by one); and I haven't finished the game yet but it seems right now that the main story-giving NPC who hangs out at your base is just selling fuckin macrotransaction cosmetics. Tacky, and you can taste the dev team's resentment in being forced to include it.
Ubisoft directors might need to become comfortable hiding quietly in dark attics when the revolution comes.
Somewhere they don't own, apparently.
Sadly this "own nothing and be happy" world only exists for those who don't make hundreds of thousands for the great gift of destroying the world for everybody else.
I've felt very comfortable not buying a single ubisoft game since rayman legends, a great game that i use my pirated copy to play because it works better than the DRMriddled version i paid for.
Generally i don't even bother to steal ubisoft games since i haven't played a good one (imo) since early early far cry or asscreed2
Even buying a game digitally from most storefronts doesn't mean you actually own it. You simply buy a license to play it. Look what happens if your Steam account gets permanently banned for violating their ToS, you'll lose access to any game you paid for on that account. Same thing with Microsoft or Sony. I think GOG might be an exception to this, where they will never revoke access to the games you previously bought, but I am not 100% sure of their policies.
Regardless, all gamers will never fully embrace subscription purity. There are so many games that require a lot of time to complete, especially so if you're an adult with lots of responsibilities who can only game here and there. For example, Baldur's Gate 3 is massive and I've owned it since launch. I've only gotten to Act 2 with like 60 hours clocked in and I still want to play it to finish. However, if it was on a subscription service, I'd be constantly stressed that it'd be leaving the subscription any day.
And what about classic games (includes new games that become instant classics) I'll know I'll always treasure and want to be able to play whenever I'm in the mood? To this day, my wife will randomly bust out Mario 64 or even a more niche game like Fable 2 and just have them be her comfort food for a lazy weekend. Hell, just a few months ago we got our our original Xbox to play some Fuzion Frenzy for nostalgia sake. Can't do that with subscription models.
Anyway, sorry for the tangent. I just absolutely loathe this crushing pressure by corporations to force our entire economy into being rent based. Every expert economist has been warning us about the dangers of this for at least the last 10+ years, and yet consumers keep blindly marching towards it because it's "convenient," totally ignoring the long-term consequences.
You start making your microtransactions actually micro - transactions too small to do with real money, ie things that cost less than a cent - and maybe we'll consider this, you raging fucktard. I might even pay you 2c extra so that I can have all the clothes in a game I really like - the actual value of digital "goods".
comfortable? tell that to my 24tb nas.
Tremblay’s gotta get used to people pirating ubi games.
You can't steal something if you can't own it Arrrr..
And really most of these AAa companies don't make any great games anymore, just cheap cash grabs, why would even care about them
Tremblay's view on physical games isn't that shocking, considering he's a director of subscriptions, but he does leave out some concerns shared by many when it comes to subscription services. For starters, games actually do come and go on these services right now, with the most recent example being Grand Theft Auto 5 leaving Xbox Game Pass. If you play games only via subscription services, you can very easily lose access to certain titles on a regular basis.
Secondly, games that are pulled from online stores, for one reason or another, would mean they cease to exist in an all-digital future. Two high profile example are the original Alan Wake and Ubisoft's very own The Crew, both of which were pulled due to licensing issues. While the former eventually returned to digital storefronts thanks to the recent remaster, The Crew can no longer be bought and will poof out of existence on March 31, 2024.
I can see a lot of people being fine with that idea when it comes to subscriptions. I think people have kind of gotten used to the idea with content coming and going off of sites like Netflix.
I thought this has to do with DRM and license agreements when I first saw it.
It strikes me that this attitude might carry more weight if it came from a company with a better library... I mean, they have a handful of good games, most of which are quite old, and otherwise, mostly act like a cheap sequel machine.