• Crowther's research found that there is room on Earth for 1.2 trillion trees, which can absorb up to two-thirds of the carbon.
• The study sparked a tree-planting craze among companies and leaders seeking to bolster their environmental credentials.
• This led to a firestorm of criticism from scientists who argued that Crowther's study vastly overestimated the area of land suitable for reforestation.
• Crowther published a more detailed paper showing that preserving existing forests can have a greater impact on the climate than planting trees.
• The study caused a crisis of confidence in conservation programs, as the purchase of private carbon credits for forest conservation proved futile.