this post was submitted on 09 Feb 2024
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All the centralisation in podcasting is the content delivery network (where ads are placed for the commercial ones). Where the feed is hosted it's fairly irrelevant.
The reason companies want to control the podcast networks is because of targeted ads. They want to inject the ad at the time of downloading to personalize the ad to the person it thinks is listening. That’s the best kind of advertising in their eyes. They can’t do that process without owning the network or at least having some stake in it.