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It seems like if what you're showing is what you understand they find appealing and fun, then surely that's what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they've seen on the ad? A gem matching candy crush clone they've seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
The ads are for testing game concepts, if an ad have enough engagement the game is made.
That doesn't feel right. Most of the time the game is something incredibly simple, like counting or moving blocks around, and the ad is showing someone playing it incredibly poorly. Like too poorly to be real, like they can't count to a number like six or can't move the triangle in a circle hole. I've always felt that's supposed to frustrated the viewer, who will then want to download the game to play it correctly. But by then they realize it's not even the same game that's in the advertisement.
Problem is, hero wars never seems to make these games lol