this post was submitted on 04 Nov 2023
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I'm not sure how 'Amazon failed at doing something they promised and ended up with a shitty result' advertises them. That's like saying telling people that McDonalds food is full of E. Coli is an advertisement for McDonalds.
they did this for the press. it was never a serious experiment.
I'm pretty sure they didn't spend all this money to make stupidly unnecessary and difficult drone deliveries in a small town in Texas for the press since, again, that makes them look terrible.
And yet here we are talking about them. Whether or not its thru positive means, its online presence grew with this.
Who is going to be more likely to order from Amazon after reading that their drone delivery service is shit?
That's how advertising works. You just try to get the name of a company out there as much as possible. It doesn't have to be gold press to be effective. I mean we are talking about one of the most successful companies in human existence.
I really don't understand why "Amazon sucks" is a successful advertising strategy for Amazon. Why don't other companies use that strategy? Where is the Pepsi fucked up and put out a flavor that makes people vomit campaign that works because it gets Pepsi's name out there?
Bad publicity is still publicity
So it helps a fast food chain if their food turns out to be contaminated and making people sick. That's your contention.
Find out what happened to Dasani in the UK
Bad publicity can destroy a brand.