this post was submitted on 05 Dec 2024
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132
Vegan drink Oatly can’t call itself ‘milk’, judges rule (www.telegraph.co.uk)
submitted 2 weeks ago by steeznson@lemmy.world to c/unitedkingdom@feddit.uk
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I'll probably stick to asking for oat milk instead of "porridge water" or whatever the new mandated name will be. To be honest I do think calling it "milk" lets them inflate the price when it is essentially porridge water.

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[–] Emperor@feddit.uk 22 points 1 week ago (2 children)

But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this (“No Steak Pie”) without issue, it’s only dairy products that this ridiculous standard applied to them.

I Can't Believe It's Not Butter seem to have no bother. Perhaps it's just Big Milk at work.

[–] flamingos@feddit.uk 10 points 1 week ago

I'd completely forgot about them tbh. You also see it a lot with cheese alternatives, even though they broadly fucking suck so I don't know why the cheese industry even bothers.

[–] captain_aggravated@sh.itjust.works 3 points 1 week ago (2 children)

Now I want to make an oil-based spread and call it "The Product In This Container Is Absolutely Not Butter" and see how it sells.

[–] AtariDump@lemmy.world 4 points 1 week ago

Sound like the Aldi brand.