this post was submitted on 23 Nov 2024
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Were they testing those ads on users that paid for an ad free premium or were they testing on users that bought a lower tier?
Don't know, the couple of articles I saw going around didn't actually have any actual info in them, just the report by a random person in Germany which is one of the Premium Lite (or whatever they want to call it) regions.
I don't really care that much to be honest. I pay for YouTube Premium. My region doesn't have a Lite option. I pay for several reasons, not just the lack of ads. I pay so the content creators I watch get paid more for my view. I pay for no ads. I pay for the bundled YouTube Music. All of those are part of my usage. The lack of ads is only one aspect. For others that may be different, and for them the price justification may be different as well if they're only paying to remove ads.
Not to mention that partial ad experiences at a lower cost are an inevitable middle option to regular ad and no-ad options. YouTube isn't anywhere near the first to do this, and they definitely won't be the last. Complaining about it will do absolutely nothing, they don't give a shit and the only people that could force a change are shareholders, who only care about profits at this point. Customer satisfaction for a company like Google means fucking nothing.
So why expend the energy? That can be focused elsewhere to much more effect.