Normally not a comment I'd apply wordy science too, but let's see if I can do better than an upvote. Because this is exactly what I can't let go lately.

https://iopscience.iop.org/article/10.1088/1367-2630/18/1/013029/pdf

Authorship of paper is 2016, and we're always talking about larger populations than CEOs, so there is going to be 0 scientific rigor that can be applied to any study.

Still given the perspective of social behavior being about the product of advocates/bigots on any platform; where are the good, non rent seeking social media CEOs? The standard bad behavior of social networks is always around the issue of monetization, the first wave of 'well meaning' people have been replaced with a mandate for profit and a limited playbook. The social contagion was taking buyouts, now it's turning screws to users.

Weirdly Zuckerberg looks like a model citizen, he's still playing the growth game.

It's probably VC money running dry. With interest rates higher than zero, we risking putting your money in some online firm that never made a profit when you can get 3-4ish% with hardly any risk.