Pass electoral reform first IMO. Unless critical mass is achieved, we would be spoiling the election. This is why passing electoral reform is of utmost importance.
Democrats clearly understand the faults of First Past The Post voting. Go on any platform and suggest voting third party and the liberals will come in droves to explain the faults of the FPTP voting system.
Okay, you understand the voting system is flawed... then why do we still use FPTP voting? How can you explain these mathematical flaws to people considering voting third party and NOT do anything about the voting system? You don't get to have both.
Usually when I see someone bring up "both sides" it's a conservative like you trying to make people criticizing the democrats seem unreasonable.
Both sides are capitalist and conservative, but of course there are differences. Don't you want more differences?
If you really get people who often "both sides" you, do you wanna know how to shut them the fuck up? You put them in the game! You force them to put their words into action by passing electoral reform. Doing away with First Past The Post voting, getting rid of tge spoiler effect, and make third parties viable.
Make them prove it. Force them to show us how it's done. It's so easy right? Force them into the game and they won't have any "sides" to complain about.
More democracy is the answer, not hoping they vote for your guy.