this post was submitted on 17 Jul 2023
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most people i know use google by searching whatever question they have and including the word “reddit” at the end to find reddit threads since it currently has the most useful information.

As Lemmy gets more and more filled with useful threads and reviews it would be great if we can collectively improve Lemmy’s SEO so just including the word lemmy in a search will show lemmy threads related to the search.

The obscure tlds used in lemmy servers don’t help and lemmy.com currently redirects to lemm.ee. Is there a way we can improve the SEO of all instances or have lemmy.com be a aggregator of threads from many Lemmy servers?

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[–] [email protected] 105 points 1 year ago

I think once there is enough info on lemmy it'll just get to the point where the searches will bring up the information you need.

I feel like if I'm searching on Google I want it to take me to the most relevant source of information even if that still is reddit. It won't always be. But it is still right now.

Nothing wrong with competition, it'll give better search results.

[–] [email protected] 81 points 1 year ago (1 children)

Lemmy and other federated systems being spread out across individual instances does make things more difficult. Normally you could just do "site:reddit.com" and automatically filter all results to be from Reddit. But you can't do that because your result could be on any one of hundreds of instances, many of which do not have "lemmy" in their title.

It appear reasonably large instances like lemmy.one have been indexed, i got results using site:lemmy.one. and for those larger instances, they should still be able to index federated content.

[–] [email protected] 11 points 1 year ago* (last edited 1 year ago) (2 children)

Maybe I'm misinterpreting what you're saying, but lemmy.one has basically no content on it other than the 8 communities that @jonah has created or allowed there. The whole point of that server is to allow people to simply login and then participate in other instances from there.

That is all to say, lemmy.one would be one of the "smaller" instances from a standpoint of content to be indexed by Google.

[–] [email protected] 25 points 1 year ago (2 children)

The whole point of that server is to allow people to simply login and then participate in other instances from there.

In order for users on lemmy.one to interact with content on other instances, lemmy.one has to import and host that content. So, it has plenty of content on it, just most of it originated elsewhere. That remote content should be just as indexable as local content.

[–] [email protected] 8 points 1 year ago* (last edited 1 year ago) (2 children)

I think it would be best if each post had a canonical tag pointed at the originating server’s version of that post. The lemmy ui generates a canonical tag now but I’m not sure it doesn’t just point to itself.

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[–] [email protected] 5 points 1 year ago (1 children)

I didn't quite realize that, figured that when you were viewing another instances' content it was loading from that instance. I guess that means that Lemmy content across all instances has loads of redundant copies.

[–] [email protected] 6 points 1 year ago (4 children)

Yup. It's mirrored content all the way down.

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[–] [email protected] 60 points 1 year ago (2 children)

Before this is of value we need to get another 100 million users and exist for 20 years

[–] [email protected] 33 points 1 year ago (1 children)

Why does it have to be just like your sister?

[–] [email protected] 22 points 1 year ago (1 children)

Because we will never reach a billion users and exist for 200 years like yo momma.

[–] [email protected] 4 points 1 year ago (1 children)

That's that og Reddit spirit I crave

[–] [email protected] 9 points 1 year ago (2 children)

No thanks. This adds absolutely no value to the conversation. I get the humor, but why would one want to turn Lemmy into reddit instead of going to reddit to sooth the "cravings" ?

[–] [email protected] 7 points 1 year ago* (last edited 1 year ago) (1 children)

Eh.. It has its place (especially if dude is going to set me up like that), and can be ignored if it's not your cup of tea.

Prurient banter has been a part of online forums since BBS message boards. It's how most people I know communicate IRL and online: Bullshit, bullshit, nugget of wisdom, picture of cat.

Not everything needs to be THUPER THERIAL, but it can be (and has frequently been) overdone because a lot of people don't realize that self-censorship is a hammer to be swung heavily.

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[–] [email protected] 55 points 1 year ago

We just need years of community created content. EzPz

[–] [email protected] 49 points 1 year ago* (last edited 1 year ago) (3 children)

It'll happen if Lemmy gets big enough. I only worry about search engines getting tangled in the natural duplication of Lemmy posts.

Like, if a web crawler sees a Beehaw post, and then seees Lemmy.ml's mirrored page of that same post, could it just show up as two different results? Could it work against the SEO in that it gets marked as "duplicate" or "spam" content in some way?

[–] [email protected] 36 points 1 year ago (1 children)

Like, if a web crawler sees a Beehaw post, and then seees Lemmy.ml's mirrored page of that same post, could it just show up as two different results? Could it work against the SEO in that it gets marked as "duplicate" or "spam" content in some way?

The ideal solution is that the page has a canonical tag, telling search engines what the main URL for the content is: https://ahrefs.com/blog/canonical-tags/. I don't know if Lemmy already does this, nor do I know how well canonical tags work cross-domain as I've only ever used them for content on the same domain.

[–] [email protected] 22 points 1 year ago (2 children)

The ideal solution is that the page has a canonical tag, telling search engines what the main URL for the content is: https://ahrefs.com/blog/canonical-tags/. I don’t know if Lemmy already does this [...]

I checked and it does, this post's canonical is:

<link data-inferno-helmet="true" rel="canonical" href="https://merv.news/post/26663">

Weirdly it uses OP's instance, in this case merv.news. Shouldn't it be the instance where it was posted?

[–] [email protected] 8 points 1 year ago

Canonical tags were added in 0.18.2.

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[–] [email protected] 6 points 1 year ago

If/When Lemmy and other federated services grow to the point that's an issue in major search engines, said search engines should be smart enough to group and/or suppress mirrored results.

You can see that sort of thing in Google now for major sites like Reddit and StackOverflow, though it's more along the lines of "the same question in a different post".

You can also, in the interim, just pick an instance and add, site:lemm.world or whatever instead of just "lemmy".

[–] [email protected] 4 points 1 year ago

It might help it, as well. I believe in the Yandex source code leak they detail their algorithms SEO techniques. Might be a good lead

[–] [email protected] 45 points 1 year ago (2 children)

Unpopular opinion, but I don’t want that. I don’t want to start adding SEO stuff. If we have good content Google can figure out how to index it better themselves.

[–] [email protected] 28 points 1 year ago (3 children)

Just curious, why not? Everything on the Fediverse is already public, by nature of federation. I think making the information shared here more easily discoverable is always a good thing.

[–] [email protected] 19 points 1 year ago (1 children)

Not OP but I think the point is not to force it but just let it happen organically.

[–] [email protected] 12 points 1 year ago (2 children)

SEO really doesn't work organically, though. That's why there's a whole industry devoted to it.

[–] [email protected] 24 points 1 year ago (2 children)

SEO is an industry devoted to undermining search engines' ability to organically surface good content. Good content will still be surfaced on its own, just maybe not quite as quickly.

[–] [email protected] 7 points 1 year ago* (last edited 1 year ago) (4 children)

Good content will still be surfaced on its own

Will it, though? This all seems like untested theory, to be honest.

While SEO may have started as a means of manipulating search engines, search engines have grown to adopt to new SEO techniques and now use those techniques as part of their built-in ranking systems. Outside of content that goes truly "viral", I think it's pretty difficult to get anything new to the top of a Google search without some massive SEO these days. Especially considering the head start that bigger players have already gotten on their SEO game, and the sheer wealth of content that search engines have to parse through.

I think maybe if we were still in 2010's internet, that could be true. But search engines aren't the same as they were in the past. SEO is the new norm.

[–] [email protected] 4 points 1 year ago (4 children)

What if we wanted to reject and change the new norm, just as we rejected Reddit and Twitter and started the Fediverse?

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[–] [email protected] 7 points 1 year ago

When I read the posy what I heard was: how do we ensure high quality content? If we have that, SE won't need the O.

And I'm down for high quality.

[–] [email protected] 40 points 1 year ago

If and when Lemmy proves it has staying power then search engines will adapt. It's only been a month or so since it blew up.

[–] [email protected] 36 points 1 year ago (1 children)

SEO takes loads of time. And since every instance is it's own thing it takes more times to propogate this. I can only see a future where the most popular instances and communities are searchable in search engines. But I hope I'm wrong.

[–] [email protected] 6 points 1 year ago

You normaly say that you have to wait about six months until google sees you.

[–] [email protected] 28 points 1 year ago (1 children)

I think to some extent this is starting to work. I googled a software question the other day and found a lemmy answer within the first couple of results! Definitely better than a couple months ago where even searching for "lemmy" didn't bring up lemmy among the top few.

[–] [email protected] 16 points 1 year ago (1 children)

Keep in mind how Google works. It's taking your metrics into consideration. So someone who has never Googled lemmy likely wouldn't have seen thst same result.

[–] [email protected] 5 points 1 year ago

That's a great point, I don't know much at all about SEO, but I do know how much Google tailors everything to your profile.

[–] [email protected] 21 points 1 year ago (1 children)

including the world "Reddit" at the end

I found that adding "join Lemmy" works for Lemmy.

Also https://fedi-search.com has a few more ideas

[–] [email protected] 7 points 1 year ago

There is also https://www.search-lemmy.com/ which seems to work pretty well. It's also open source

[–] [email protected] 19 points 1 year ago

Part of the problem is that there aren’t really a lot of questions/answers yet. You should try asking your questions here and hopefully over time we’ll have a big backlog of content.

[–] [email protected] 18 points 1 year ago (1 children)

I'd rather find another solution. Imagine a fediverse search? Fuck google and their shitty SEO. It makes everything suck.

[–] [email protected] 4 points 1 year ago (1 children)
[–] [email protected] 17 points 1 year ago (1 children)

I don't think iw oild be unreasonable for someone to make a search engine that is specifically for indexing lemmy posts. Seems like it would be a good addition to the lemmyverse site

[–] [email protected] 18 points 1 year ago (1 children)
[–] [email protected] 23 points 1 year ago (4 children)

But you have to choose the instance you're searching, that's the opposite of what I want, I want to search all instances, or at least the top 100 or something, all at once

[–] [email protected] 8 points 1 year ago (2 children)

It does search all instances, the instance choosing is so links open in your preferred instance. Try it, you'll see

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[–] [email protected] 14 points 1 year ago

While being decentralized certainly creates a barrier, most of the details behind PageRank (and the other algorithms in use by Google) are pretty well documented. If it doesn't already, throwing in Lemmy as a keyword should soon bring up a Lemmy intense (probably Lemmy.ml or Lemmy.World) as a top result. As people click those links, the results will go higher.

The bigger challenge is that the content you are trying to find isn't here yet. Those results on the old site were built over years of massive user engagement. Lemmy has barely had a month since people started joining en masse, and it's still a fraction of what we lost.

TL;DR: Just keep using it and spread the word. The rest will happen naturally

[–] [email protected] 7 points 1 year ago (1 children)

I would love to Google search Lemmy instead of reddit. I just don't know how feasible it would be being that Lemmy is decentralized.

[–] [email protected] 8 points 1 year ago (1 children)

I could see Google integrating with the fediverse once it reaches critical mass. Using ActivityPub for indexing ought to be more efficient than the usual web crawling.

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[–] [email protected] 6 points 1 year ago (1 children)

This is going to present a formidable challenge because Lemmy is so decentralized. I mean I am all for it but wouldn't even begin to conceptualize how to get started.

[–] [email protected] 9 points 1 year ago (2 children)

Not really.. Nearly every phpBB, SMF, Invision forum etc is a separate self hosted community and they get indexed. Hell even small ones like one of my gaming guilds ranked high for specific key words.

For SEO to work well you need clear links to clear topics, and it helps to have automatic metada also to assist indexing.

Having google compatible site maps assists in crawling the site.

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[–] [email protected] 5 points 1 year ago

I’ve been playing with googles search indexing and my personal instance. My instance is a subdomain named lemmy of my vanity URL I’ve kept for years. One thing I’ve noticed is that even though I run an instance with one user and one community, my personal website under the domain - which is static and lame - has risen from 50th to 23rd with certain search terms.

My point relative to the original question is that lemmy seems to be inherently interesting to googles crawlers and spiders and wtevs.

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