One thing to keep in mind is that Google currently penalizes links that don't end in the common top domains like ".com", ".org" and similar. So something like lemmy.world, if indexed, will rank lower than a site ending in .com with the same keyword density.
Let Google be irrelevant. It kind of already is there in the absence of Reddit.
The nerds always blaze a trail when boring old entrenched media ruins good things. In this case the thing being ruined is a search engine that makes the critical mistake of assuming a traditionally "prestigious" .com equates value. Fuck the old establishment, it's time to ditch decrepit big tech and remake the internet the way it was meant to be. It's time to reinvent how we share and discover content.
Google went from being the most important website on the internet to being more and more useless, it's amazing seeing such a massive company go downhill. But they have so much money that they'll be able to stay big forever from capital alone.
What do you use as a search engine instead of Google? I feel like I've tried everything, but always end up back at Google search.
Been using Ecosia and so far its been very good. I did not have a need to use Google once.
There's a lot of things that factor into the answer, but I think overall it's gonna be pretty random. Some instances are on domains without "Lemmy" in the name, some don't include "Lemmy" in the site name configuration, and in the case of some like my own instance, I set the X-Robots-Tag response header such that search engines that properly honor the header won't crawl or index content on my instance. I've actually taken things a step further with mine and put all public paths except for the API endpoints behind authentication (so that Lemmy clients and federation still work with it), so you can't browse my instance content without going through a proper client for extra privacy. But that goes off-topic.
Reddit was centralized so could be optimized for SEO. Lemmy instances are individually run with different configuration at the infrastructure level and the application configuration level, which if most people leave things fairly vanilla, should result in pretty good discovery of Lemmy content across most of these kinds of instances, but I would think most people technical enough to host their own instances would have deviated from defaults and (hopefully) implemented some hardening, which would likely mess with SEO.
So yeah, expect it to be pretty random, but not necessarily unworkable.
I usually don't see lemmy on search engines, sadly.
Unfortunately Lemmy isn't great for SEO because lemmy-ui heavily relies on JavaScript to render the page, which search bots avoid.
A lot of search engines rely on backlinks to rank the reliablitly/validity of a site so even if a given instance was picked up to have enough places reference it to be seen as a valid source would ve a pretty heavy lift.
Would be cool to have a browser extension that can return searched terms from fediverse sources that you choose.
I actually added a custom search engine to Firefox... so I can search something on Lemmy. I have the keyword 'LW' for Lemmy.World search right now (because Lemmy.ml was offline a while).
Basically, do the Lemmy search (search term ssss) then edit/replace ssss > %s and copy the entire link.
https://lemmy.world/search/q/%s/type/All/sort/TopAll/listing_type/All/community_id/0/creator_id/0/page/1
Then using 'add custom search engine' extension on Firefox, you add it.
I would expect Lemmy to show up equally in the search results if there is enough relevant content. My tiny tiny instance is already showing up in search results, crawlers can definitely find stuff on here. It would be great if at some point we can append "lemmy" to search queries to get the good stuff like we could with Reddit.
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