this post was submitted on 06 Nov 2024
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This has to be the idea of the century

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[–] [email protected] 5 points 20 hours ago

Give it another 6 months and it'll be "Skynet for xbox" or something similarly worse.

[–] [email protected] 35 points 1 day ago (2 children)

Copilot is fantastic branding tbh. It's like the MBAs want change for the sake of keeping their jobs.

[–] [email protected] 15 points 1 day ago* (last edited 22 hours ago)

For real.

I dislike Copilot with a burning passion, but I can't deny it's an amazing name. Because that's what AI in an OS should be.

A copilot. One that will take over and help me do things, especially tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.

Of course that's not what MS is doing, they're doing it to shove gimmicks down our throat and to scoop up data en masse.

Windows Intelligence is just... Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?

[–] [email protected] 2 points 17 hours ago

I agree. In a vacuum, Copilot is a good name, potentially S tier. Too bad they shoved it in everyone's face and made us all hate it. Now they have to rebrand and hope we don't hate that too. Spoiler, we will.

[–] [email protected] 9 points 1 day ago

That would be an oxymoron.

[–] [email protected] 24 points 1 day ago

So swap “Apple” for “Microsoft” in the name, huh? Yeah, that’ll work.

[–] [email protected] 30 points 1 day ago (4 children)

It's such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they're even doing in the building.

Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.

But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime... They're all very descriptive and cool sounding names of their software products. Copilot is a great name that they're throwing away along with Cortana because their crappy practices are crappy.

[–] [email protected] 17 points 1 day ago

Let me just windows app into my computer to see if it's still called copilot.

[–] [email protected] 6 points 1 day ago

It came from github copilot, which quite literally codes alongside you, like a copilot.

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[–] [email protected] 25 points 1 day ago (1 children)

Its still the same PR nightmare and no one wants your AI crapware Micro$oft!

[–] [email protected] 8 points 1 day ago

Yeah I love that it's just a shitty product, but no, go on try fixing it with ✨ rebranding ✨

This is not only for Microsoft, AI is overhyped as a whole.

[–] [email protected] 37 points 1 day ago (3 children)

Why don’t they just call it Clippy?

[–] [email protected] 3 points 1 day ago

Because IM NOT WRITING A FUCKING LETTER

[–] [email protected] 6 points 1 day ago

Or reprise their old assistants from XP.

At least a "computer Wizard" would make them stand out compared to ChatGPT in a funny box.

[–] [email protected] 3 points 1 day ago

Or artificial intelligence explorer. AIE for short. And give it a blue icon of an E or something.

[–] [email protected] 109 points 1 day ago (2 children)

If they did this from the start it might've sounded fine, but now it just feels like they're trend-chasing after Apple Intelligence...

[–] [email protected] 24 points 1 day ago (1 children)

I mean they're already trend-chasing with the Windows 11 UI.

[–] [email protected] 1 points 22 hours ago* (last edited 22 hours ago)

Seems a lot more similar to Gnome and KDE than Apple tbh.

They have a history of copying stuff (including branding) from Linux projects.

[–] [email protected] 10 points 1 day ago (1 children)

That lawsuit could hold up in court, and I wouldn't be mad. Fuck MS

[–] [email protected] 4 points 1 day ago

Fuck MS

Always has been

[–] [email protected] 1 points 17 hours ago

Bro looked at apples corny branding and envied it 😭🤞

[–] [email protected] 87 points 1 day ago* (last edited 1 day ago) (3 children)

No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.

[–] [email protected] 12 points 1 day ago (3 children)

It sounds invasive. Like it's a private intelligence agency and not a chat bot.

[–] [email protected] 5 points 1 day ago

Perfectly on brand for Windows then lol

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[–] [email protected] 30 points 1 day ago (4 children)

Agreed, Copilot was one of if not the best named AI I think. Why they would want to rebrand it to something so bland so quickly is beyond me

[–] [email protected] 16 points 1 day ago (5 children)

I have no love for Microsoft but their naming is one of the worst parts... Let's make a game console! We'll call it Xbox!... That sold well let make another! We'll call it xbox360... Time for a refresh on the gaming console! We'll call it Xbox one... Another refresh but this time let's make two versions! We'll call them Xbox one series s and x box one series s!

Or our popular ide is bloated and people are asking for a light weight ide... What's our current ide called? Visual studio but alot of people abbreviate it to vs! Let's call the new one vscode! Do they have anything in common or share functionality or shortcuts? No

Don't get me started on windows.. 3.1... 95...nt...98...2000...me...vista...7...8....10...11 like wtf???

[–] [email protected] 5 points 1 day ago (1 children)

At least Xbox made some sense, it was originally going to be called the DirectXbox, thankfully they shortened the name to something catchier.

[–] [email protected] 6 points 1 day ago (2 children)

Yes... And the sequels? I still don't know if Xbox one s or x box one x is the higher end model....

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[–] [email protected] 13 points 1 day ago* (last edited 1 day ago) (1 children)

The virgin .NET:

Thread.CurrentThread.CurrentCulture = System.Globalization.CultureInfo.InvariantCulture;
Thread.CurrentThread.CurrentUICulture = System.Globalization.CultureInfo.InvariantCulture;

The chad POSIX: LANG=C

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[–] [email protected] 31 points 1 day ago

Excellent to see that Microsoft's product strategy continues to just be a flailing mess.

[–] [email protected] 34 points 1 day ago

Microsoft try not to copy everything Apple does challenge: Impossible

At least "Apple Intelligence" is cute because the initials for it are A.I.

[–] [email protected] 48 points 1 day ago (2 children)

Should have stayed with Cortana, at least that was a cool name.

[–] [email protected] 10 points 1 day ago

I don't think Microsoft is capable of not fumbling everything related to the Halo franchise.

[–] [email protected] 8 points 1 day ago

I think staying with cortana and focusing on making that a useful feature would be a better strat. It would be cool to have a little cortana robot inside your computer helping you with various tasks.

[–] [email protected] 67 points 1 day ago (2 children)

"Windows Intelligence" is an oxymoron, just like whoever came up with this rebranding.

[–] [email protected] 7 points 1 day ago

Remember 'Microsoft Works'?! The home version of 'Office' almost entirely incompatible with everything.

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[–] [email protected] 57 points 1 day ago (3 children)

You can call it 𝓜𝓮𝓻𝓭𝓮, but it'll still taste like shit.

[–] [email protected] 11 points 1 day ago

Best usage of French vocabulaire I've ever seen, and I'm from Canada

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[–] [email protected] 3 points 1 day ago
[–] [email protected] 27 points 1 day ago

that is pitiful

[–] [email protected] 16 points 1 day ago

Wow where’d they get that jenius branding idea, I wonder.

Microsoft. Never changes.

[–] [email protected] 12 points 1 day ago (1 children)

Ooh, can I use that App that used to be Remote Desktop and then they renamed it, hmm, what did they call it… oh right “Windows App”

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[–] [email protected] 12 points 1 day ago (1 children)

They should invest a couple billion in it, rename it and cancel afterwards.

[–] [email protected] 9 points 1 day ago (2 children)

You're thinking of Google, not Microsoft.

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[–] [email protected] 6 points 1 day ago

First big tech slapped "powered by AI!" on everything and now - a mere 2 years later - it has been exposed as nothing but a safety risk without a tangible benefit, they're trying their best to hide it's mere existence while still dumping it into everything. They just can't help it.

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