12
submitted 1 year ago by [email protected] to c/[email protected]

IIRC, Microsoft paid 5 billion USD for Mojang several years ago now. They've added tons of mtx to bedrock (and neglected Java because it's harder to monetize I guess)

Then there's story mode and dungeons.

But 5 billion is/was a lot. Do you think they've brought in that much since taking over?

all 10 comments
sorted by: hot top controversial new old
[-] [email protected] 14 points 1 year ago

Minecraft merch is massive as mentioned by the other commenters. They get a flat licensing fee, as well as likely a cut of sales. Minecraft branding is all over the place for kids.

They never cared about the money the game made, as it likely is a very small portion of the annual income for Mojang. The brand is what’s valuable to them

[-] [email protected] 14 points 1 year ago

Weren’t they purchased for $2.5 billion?

[-] [email protected] 8 points 1 year ago

you made me go look, but you are correct.

[-] [email protected] 10 points 1 year ago* (last edited 1 year ago)

Absolutely.

It's the same thing with Disney: it's all in the merchandising. There are Minecraft Xbox consoles, Minecraft controllers, Minecraft books, plushies, t-shirts -- all kinds of branded shit everywhere.

Bedrock edition, like you said, is monetized to hell and back again, but those official mods are actually pretty well designed and enjoyable. I think my favorite one was the Star Wars mod that came out around when Mando first starting airing, which had a few planets like Dagobah, Tatooine, and a bunch of other cool features.

There are also mods for Fallout and Halo - the Halo mod is a faithful recreation of the original installation in the first Halo game, and it's really neat to fly around the place and recognize most of the levels.

[-] [email protected] 8 points 1 year ago

You're also forgetting merchandising, which is probably one of the biggest money makers. I wouldn't be surprised if they have made it back already, but given that MC shows no signs of stopping anytime soon, they're practically guaranteed to eventually

[-] [email protected] 4 points 1 year ago

Oh absolutely they have. Minecraft stuff is everywhere. Worldwide, even. They continue making income from the games themselves via all of the DLC packs in Bedrock and the spinoff games of course, but I'll bet the major source of income has been all of the merch. And there's a lot of it. Can't go to a toy store without finding something Minecraft related.

[-] [email protected] 4 points 1 year ago

The Minecraft tax on Lego seems to be as much as 25%, so yeah, merch. George Lucas wrote the book on merchandising your franchise, and EVERYBODY has been copying it ever since.

[-] [email protected] 2 points 11 months ago

I've sold a lot of Minecraft branded cakes with creeper figurines on them, so I have contributed to this.

[-] [email protected] 2 points 11 months ago

Mojang has made them two new games to expand on the current IP. This cash cow will still be providing milk when I'm dead. As other's have said, I'll state more boldly: Minecraft is Mickey Mouse.

this post was submitted on 20 Sep 2023
12 points (92.9% liked)

Minecraft

4288 readers
31 users here now

Welcome to the Minecraft community on Lemmy and Kbin!

The home for all posts related to the Minecraft franchise: from the classic game to the mobile ports, mods, adventure games, merchandise and similar!

Official Lemmy.world server available!

Lemmy.world hosts an official server that welcomes all players to contribute and have fun:

Minecraft Version: 1.20.x

Address: minecraft.lemmy.world

Please make sure you read our rules before posting.

Rules:

Rules can be clicked on to be expanded.

1: Treat all users with respect.

Bullying, threathening, doxxing, or toherwise hostile behaviors with any of our users will not be tolerated. Be civil, have fun.

2: Posts must be related to the Minecraft franchise.

This includes the main game, titles like Dungeons, fan art, wiki pages, toys, new feature votes, and similar content.

3: No advertising.

If you want to share a product you're a manufacturer or seller of, please contact the moderation team first. Affiliate links to online shopping stores or affiliate coupon codes are not allowed.

4: No piracy.

Links or discussions about cracked versions of games, unauthorized copies of copyrighted material and other similar piracy-related content are not allowed.

5: No NSFW or adult content.

This community is inclusive to users of all ages. Keep in mind Minecraft attracts children and adults alike. Therefore, no NSFW content is allowed.

6: No low-effort meme content.

Memes are allowed, and so are comics or other fan creations. However, low-effort reposts and otherwise overused memes will be removed.

Reddit reposts are allowed.

Reddit reposts are allowed, but you need to include the tag [Reddit] in the title.

Related communities:

founded 1 year ago
MODERATORS