Anyone that likes schooners are wankers.

Look I'll accept 500ml in Europe as it's metric and metric and better. (Also sometimes you can get 1l)

But a pint is just right. Fuck everything else. I want a pint and I'm willing to riot about it. Fuck you, you cunts. It's been pints since time immemorial and as a good fucking Brit I'll kick off about this. If we give up on pints might as well just sink the whole fucking country, I'm not going to be the generation that fucks up the future for the future generations.

Imagine the sales if it came in shot glasses. I am very smart.

Two thirds of a pint please, so that's two thirds of the cost of a pint yeah? So cheaper right? Right???

slashing the size of pints boost sales in an unexpected way

Oh is it unexpected is it? Unexpected that selling people less quantity per unit would increase sales as people would probably still want the same quantity?

This is weirdly pro business from the mirror

Well that's illegal, and I can literally point to the letter of the law:

Some goods must be sold in fixed sizes known as ‘specified quantities’.

Draught beer and cider: Third, half, two-thirds of a pint and multiples of half a pint

I do hope this isn't a road to the term 'pint' just becoming a generic name rather than actually holding meaning. I remember when a 99 referred to the price!

If they still want to call it a pint, they could go to the American definition (473ml, as opposed to 568ml). Beyond that, they could go to the New South Wales schooner (¾ of a pint, or 425ml). Or, you know, go metric and serve beer in decilitres as on the continent (400ml or 500ml is a reasonable size for a beer), though that may be politically impossible in the post-Brexit environment.

I prefer a schooner over a pint any day. Larger than a pot. Just right.

They don't sound like much fun!

You mean a quarter litre, right, American?

BBC article with more details: https://www.bbc.co.uk/news/articles/c4gl737zr79o