about damn time a company was targeted in a lawsuit over dark patterns.
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The result will be Amazon gets a baby fine and shrugs it off as the cost of doing business.
Without fines being proportional to the business annual income nothing will be accomplished.
I hate Amazon probably more than most people in the world and have been boycotting them since roughly 1999, but... "dark patterns???"
EDIT: TIL a new term, and it refers to something I have hated for years.
The term "dark pattern" refers to any deceptive practice, no matter how small or insignificant it may seem, that online websites, apps, etc use to get people to do the site/app's desired behavior, such as in this case, not cancel their Prime subscription. Not all of these examples may apply in Amazon's case, but some examples would be making the fields or buttons for canceling or keeping your subscriptions different colors or sizes, making the default choice to keep the subscription, making you view a bunch of ads to keep the sub or go through a bunch of other pages before canceling, or hiding the cancelation option in fine print in a corner of the site. The "dark" part means that the average person usually doesn't notice the deceptive nature of the practices.
If you haven't noticed, you've been not paying attention. I canceled Prime a while ago and they try very hard to get you back. And they try to sneak on you billed expedited shipping when over minimum gratis shipping quota. Dark patterns galore.
It would be a major pain for me to boycott them completely so I don't, yet.
I've been boycotting Amazon since 1999, so no I haven't been paying attention.
Ok, if you don't use their web site you won't see the UX dark patterns. Trust us, they there and fit with the overall garbagefication theme. Annoys the living shit out of me. At least no more Prime Video UI and ad trainwreck.