From the original "pulp" era: Sax Rohmer. Love that 1920s pulp fiction. He's horribly racist, but it's enjoyable if you just swap the "heroes" and "villians" in your head as you read. (Fu Manchu is the most evil man in the world because... he wants to free China from British colonial rule? Right. Go Fu Manchu!)
Also, Doc Savage. I like Doc in the same way I like the 60s Batman TV show: I don't particularly like the "heroes", I just enjoy the environment. (In one Doc Savage story I read recently, Doc's plane is described as being so INCREDIBLY high-tech and bleeding edge, that the WHEELS RETRACT WHEN IN FLIGHT. Amazing. WHAT ELSE WILL THE FUTURE BRING!?!?)
I grew up on Lovecraft, but have discovered that what I like most in his work was done better, previously, by Lord Dunsany. (Particularly the Dream Quest stuff.)
I own a few magazines from the end of that era. These are issues #2 & #3 of Fantastic Magazine, 1952: