$1000 monitor stand

/thread

The tech inside is great, but Apple also knows its customers are happy to pay a hefty premium over cost. I hate Apple but they are amazing at branding at end of day.

Yeah if you watch the iFixit tear down it’s obvious these things are just packed to the gills with tech. I’m not mega surprised they ended up costing so much. It’s really bleeding edge.

That said it’s way too expensive for me to get on board and I think they made some poor choices. Especially the outer display. The amount of weight, battery drain, fragility, and (presumably) expense that display alone added is just plain dumb. And it looks a lot worse IRL than in their videos.

I also think the aluminum looks great but I wonder how much lighter the headset would be if it were plastic without the outer display and glass.

gather data on

Yes. I make digital products for a living and our process is continuously informed by usage statistics from our customers. We also do focus group testing, and it has its place, but live data feedback gives us statistically meaningful readings of how people use our products and this tells us what to focus on to make them better.

Apple has been in pure focus group testing for a decade+ on this product and they absolutely just need to get into the field and accelerate their development with usage statistics. It doesn’t have to sell in the tens of millions. Remember focus group participants number in the dozens or hundreds, and a secretive company like Apple can’t afford to have too many of them.

The Vision Pro marks the end of prototyping and the beginning of actual product development. This is why I don’t care at all about the v1 product. It’s a starting point. Everything interesting happens from here on.

Gaming at least I feel like they’ve been trying to support more as a company for several years. It hasn’t necessarily translated to results, but it seems like they’re trying a lot more than they did a decade ago.

They seem to be pushing it on the productivity angle, but until someone makes a super light weight and open air headset I'm not wearing it for 8 hours a day.

The VR wanking and gaming markets are too saturated for Apple to bother with. They want the VR computing market, which is essentially vacant.

Where do I get that game?

It quite clearly seems to be some kind of public beta test product and enough rich people seem to be happy to pay for being the test hamsters.

Unjerk for a moment. How much should something like this cost? Serious question. Seems like it can do things other devices really can’t. Saw a video yesterday from a programmer who said it could replicate an impossible physical setup. I don’t have a need for it but maybe someone else can see the value.

Apple financial statement for 2019, page 17.

Thats probably 1500$ in apple parts. These parts most likely already include R&D costs as well as the additional increase for their brand.

This is especially true right now, when the enormous gulf between the wealthy and poor is the worst we've seen in living memory.

People are struggling to pay their rent, and yet Apple is over here selling this bullshit to people.

Archived link

Why?