The radio company playbook:
- Realize that radio is not profitable because nobody is listening to it
- Run more ads in order to get more revenue
- More people stop listening to radio since there are too many ads
- Return to step 1. repeat until the business is viable.
Invisible airwaves crackle with life, bright antenna bristle with the energy. Emotional feedback on a timeless wavelength. Bearing a gift beyond price almost free.
- Rush, The Spirit of Radio
How did we take such an amazing thing as having music beamed into the air around us for free and enshittify it to the point that nobody believes it has value?
Thank God there's still the CBC. For now at least