That's nice, but this quote illustrates they still don't get it.
The fact that a majority of Norfolk employees felt that they wanted or needed a union constitutes a failure on our part.
I'm willing to accept that their lack of understanding doesn't constitute any malice; that they do want to do best by their employees. But they, along with most companies in the US and worldwide, do not fundamentally understand unions.
There are so many reasons employees should have a union, and many of them don't have anything to do with the actions of current management. To give them a voice in the company's public face; to protect them from future management actions; to protect them from the actions of the management that comes next, when the company is sold or the current board retires; to allow them to ask for things the company hasn't even currently considered; to take a unified political stance; there's many more.
I don't want management rending their clothes and sobbing over their failures as managers. I just want them to get the hell out of the way.