this post was submitted on 24 Jul 2023
1753 points (98.9% liked)

Technology

59340 readers
5171 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
1753
Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko (asumetech.com)
submitted 1 year ago by [email protected] to c/[email protected]
304 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 0 points 1 year ago (1 children)

If McDonald’s changed their name it works make no difference at this stage.

[–] [email protected] 4 points 1 year ago (1 children)

I don't think you understand how important branding is.

https://klintmarketing.com/35-rebranding-fails/

[–] [email protected] 0 points 1 year ago (1 children)

I do, but it’s irrelevant when a company has 500 million users.

[–] [email protected] 3 points 1 year ago

Those examples I showed you are companies the size of Twitter. It affected sales in a major way. Many of them had to walk it back.