this post was submitted on 24 Jul 2023
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They cost $30 (US) per month lol
That's probably too much. Even though it's roughly what I'm paying now. While the subscription commitment would encourage me to make sure I was running to get value for it, the risk of not owning my shoes and the service being timely with replacements wouldn't offset the stability I have now of just owning my shoes.
In short, I can't see who this would be better for.
They have a sustainability angle, which I guess is what would drive most to subscribe. The company would probably argue they need a subscription model to ensure people return the shoes regularly so they can recycle them, but it would be good if they could find a way to do this without removing the consumer's right to ownership.