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Tate & Lyle's Golden Syrup rebrand drops dead lion (www.bbc.co.uk)

submitted 8 months ago by [email protected] to c/[email protected]

37 comments fedilink hide all child comments

Drop the dead ~~donkey~~ lion!

I don't like the new design, and I like the old Victorian design.

Helen Edwards, adjunct associate professor of marketing at London Business School, said the rebrand would help to reduce the risk of excluding potential buyers."The story of it coming from religious belief could put the brand in an exclusionary space, especially if it was to go viral on X or TikTok," she told the BBC.

When I'm shopping, I definitely look closely at the quote on the can, then look it up, and decide not to buy syrup because it turns out to be a bible verse...

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[–] [email protected] 3 points 8 months ago

They probably wouldn't enjoy the extraction process.