Note that this poll only targetted around 3000 UK adults aged 16+. Nonetheless I personally think the trend this poll highlights is worrying and worthy of discussion.
Also note I changed the original title to not use the terms "Gen Z" and "baby boomers" since I think putting in the ages is clearer.
Some choice quotes:
On feminism, 16% of [16 to 29-year-old] males felt it had done more harm than good. Among over-60s the figure was 13%.
One in four UK males aged 16 to 29 believe it is harder to be a man than a woman.
37% of men aged 16 to 29 consider “toxic masculinity” an unhelpful phrase, roughly double the number of young women who don’t like it.
The figures emerged from Ipsos polling for King’s College London’s Policy Institute and the Global Institute for Women’s Leadership.
“This is a new and unusual generational pattern,” said Prof Bobby Duffy, director of the Policy Institute. “Normally, it tends to be the case that younger generations are consistently more comfortable with emerging social norms, as they grew up with these as a natural part of their lives.”
But Duffy said: “There is a consistent minority of between one-fifth and one-third who hold the opposite view. This points to a real risk of fractious division among this coming generation.”
Prof Rosie Campbell, director of the Global Institute for Women’s Leadership at King’s, said: “The fact that this group is the first to derive most of their information from social media is likely to be at least part of the explanation.
In the meantime, social media algorithms are filling the vacuum, she said. “This could be something that changes when young men enter the workforce but we can’t take that for granted given how important social media is in the way we understand ourselves.”
There is a Chinese term 'Baizuo' which kind of hits this (If I'm wrong please correct me ). It's described as " being hypocritical humanitarians who advocate for peace and equality only to “satisfy their own feeling of moral superiority”. [Just a wiki source]. So I think it's fair to say this likely isn't just marketable feminism, although it probably doesn't, help. Just the way it's approached, probably hyper inflated by the disconnect of lockdown and social media.
I'm not saying that "marketable feminism" is directly to blame, but rather that this hyper cynical feminism™ championed by brands and celebrities explicitly does not make room for men while the larger feminist tradition has a lot to say about men's place in the movement. Given how insular gendered friendships are, I don't think we should be surprised that men think what they see on TV constitutes the sum total of feminist ideas. Especially since feminism™ has kind of sucked all the air out of the room for roughly 2 decades (the majority of the life of a man younger than 30).
Sounds like their term for virtue signaling, maybe?