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Google search is losing the fight with SEO spam, study says (arstechnica.com)

submitted 10 months ago by [email protected] to c/[email protected]

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I guess we all kinda knew that, but it's always nice to have a study backing your opinions.

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[–] [email protected] 6 points 10 months ago (1 children)

They are, they're just failing. They can't afford to lose the ad revenue from search. And now that Bing is an actual competition, they need to try more than before.

[–] [email protected] 4 points 10 months ago* (last edited 10 months ago)

They've got a long way to fall before they really must have a come to Jesus moment and more importantly they seem to think LLM search is a better bet. I really don't think they've done anything to improve search in years.