this post was submitted on 13 Jun 2023
554 points (100.0% liked)
Technology
37742 readers
497 users here now
A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.
Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.
Subcommunities on Beehaw:
This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
The largest issue for me is that I've never watched an ad and thought "I need that". It's just a huge waste of time that I find disrespectful and distasteful.
That being said I haven't watched and ad in years. A bit less then a decade now, actually.
Advertising clearly does work on the whole or who would companies spend so much gold on it? Advertising shits in your head. It subtly influences consumers and advertisers have become quite sophisticated about it. There is a glut of advertising space available now so we see awful and ineffective ads but be assured a lot of the bigger players know what they are doing. This is why I block all ads. Well for that reason plus they are annoying as hell.
To be fair the aim of ads generally isn’t to make you go ‘oh now I’ll go and buy that’, it’s more about unconsciously planting the idea that $product exists so when you actually do want to buy something you buy that brand. It’s why ‘show me as many as you like, ads don’t work on me’ is complete rubbish and the only real solution is blocking them entirely on a personal level and on a social level laws that restrict where and when they may be shown.
A particularly egregious example of psychologically manipulative advertising would be ‘Joe Camel’ who was nominally just a fun mascot but in reality existed to advertise cigarettes to children so they’d buy Camels when they were old enough. Given the prevalence of really awful advertising in the present day Big Tech really does deserve the increasing comparisons with Big Tobacco I think.
To be fair, even though ads didn't make you want to buy anything, the tax write-off was the same.