this post was submitted on 11 Jun 2023
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A lot of this sort of A/B testing has the character of a psychology experiment. If it were conducted by a reputable research lab, it would have to pass an instituational review board who would weigh in on whether it was an ethical experiment, and among other things research subjects would always have the right to decline to participate in the experiment.
But when private companies do it, nobody holds them to the same standard of ethics in their human experimentation. But clearly people's right not to be subject to psychological experiments without their consent is being violated.
A/B testing always happens in software
I'm not sure if this is sarcasm or not...
No I really mean it. That's not a right that's, like, in the Constitution, but it's a principle of academic psychology and tech companies trample all over it. If it's just, like, which button design is better or what CDN makes the page load faster, it's mostly fine, but when they start asking questions like "what happens if we only show people the sad posts", it's really not fine.