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Facebook Is Being Overrun With Stolen, AI-Generated Images That People Think Are Real
(www.404media.co)
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It's definitely for troll farming reasons. Most likely they're using it to create legit-seeming accounts that they can then sell to a troll farm who will use it to influence a product or an election or something. Using AI to slightly vary content that they already know goes viral easily makes finding new content to share much cheaper.