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Apple could force a 111-year-old fruit company to change its apple logo
(www.androidauthority.com)
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They registered this particular image https://www3.wipo.int/madrid/monitor/en/showData.jsp?ID=ROM.1028240&DES=1, the rest of the story is conjecturing what might happen if TM is granted in .ch - I'm no expert, but it sounds unlikely to affect the fruit union.