this post was submitted on 21 Nov 2023
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[Outdated, please look at pinned post] Casual Conversation
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It's because of marketing & blogging "gurus" giving advice like this: https://copyblogger.com/10-sure-fire-headline-formulas-that-work/
The goal is for you to... click the headline when you see it in Google search results or elsewhere, so that they can then convert your visit to ad revenue when you see their ads and/or click on them or even buy stuff through their affiliate links (mostly the case when they link you to a product on Amazon) in which case they'll earn a commission.