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This is the best summary I could come up with:
Five adverts for the Chinese shopping app Temu have been banned in the UK for their sexualised nature, with one found to have been irresponsible in how it depicted a young girl to sell bikinis.
It also criticised Temu for three ads, two on a chess website and one on a translation site, that featured women wearing tight-fitting clothing “that accentuated their body shape” but did not show their faces in full.
A further ad, shown in a puzzle app, featured images of leopard-print underwear with the back removed and a woman wearing a short black skirt and tights.
The chess site said it had contacted its advertising management partner to prevent Temu ads being shown on its platform again as the images did not align with its values.
Temu said all of the product photos complained about had been provided by third-party sellers, who had to stick to its marketplace policies that prohibited pornographic, obscene or harassing images.
Temu said the images of adult models without a face were not intended to sexually objectify the women but to give “a clear representation of how the clothing was worn” – a similar approach to that on other e-commerce platforms.
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