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Twitch Star XQC Signs $100 Million Deal With Rival Platform (www.nytimes.com)

submitted 1 year ago* (last edited 1 year ago) by [email protected] to c/[email protected]

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After dealing with lots of bad PR from terrible decisions, Twitch now has to deal with one of its biggest streamers moving to another platform, Kick, with a deal larger than those of most athletes

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[–] [email protected] 3 points 1 year ago* (last edited 1 year ago)

Mixr had exclusive contracts with the streamers they bought. Meaning they could only stream on Mixr.

Interestingly, Kick is going for a different approach with non-exclusive contracts, allowing XQC to stream on all other platforms as well. It sounds crazy when they’re spending $100 mill, but they’re betting on being able to bring users from other platforms over time, rather than just expecting the audience to all move over at once.