this post was submitted on 30 Sep 2023
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Because with almost billion iPhone users you could still have several million sales even if your entire customer base for your new phone are upgrading from old phones?
Or in short; it’s profitable enough to keep doing that.
Though we’ve clearly gotten to a point where twice-yearly releases aren’t worth it.
True, but with a two year release people would just take that phone instead of the newly released one.
If year to year sales were to not be profitable enough they might do that. As it stands development of a new phone is clearly not cutting into the margins enough to make an annual release not worth it.