this post was submitted on 13 Sep 2023
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Someone claims here that if you use Unity's internal Ad API then you will make that money back, giving people who put ads in their games a free pass.
If true, Unity is trying to force indie devs to enshittify their products.
That's exactly what they're trying to do because their CEO is a nut job crazy man who's grasp of business economics is embarrassing even when compared to my cats.
Just when you thought it couldn’t get worse…
The problem with that is that it relies on the idea that people are able/willing to pay and aren't willing to try something else. Game devs are naturally technical people who are okay with trying new things if their current solution stops being an option. Then there are indie devs who must work cheaply or they will not make anything off their games.
Its a bold strategy cotton, let's see how it plays out for them.
Unity is, after all, an advertising company.
It's where they get their money.