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FYI: Ed Sheeran is a scab.
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this post was submitted on 28 Aug 2023
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Probably, but still a dumb PR stunt. Why would anybody think serving coffee would boost album or concert ticket sales?
Its got people talking about it. Seems like a pretty successful PR stunt to me.
Talking about it doesn't necessarily mean people are buying concert tickets because of it.
It's promoting his upcoming new album and shows. I didn't know about either, because Ed's music is not my thing. That said, I'm infinitely more likely to spend money on either just by knowing. Now take my experience and apply it to someone that might buy either experience. If a couple of people do, and it's likely that will happen because that's how marketing works, then it will probably be worth it. Even with this article, more people will be exposed increasing the chance for more buyers.
It's PR that's working very well but you just don't get to see it. If you read the article, why makes sense. His new album and the associated concert have a fall theme with autumn in the name.
The bland as fuck white-girls and yoga-chick types who love those crappy drinks are also far more likely to listen to this fucker. It's mass appeal for all these future Karens who are now happy that they 1, got their shitty lattes sooner; 2, got it served by the singer who writes all their shitty pop songs; 3, are now aware and have a stronger memory regarding this upcoming tour.
Said the person who definitely went to Starbucks regularly before the whole union thing.
Does he even write his songs?
I looked it up. He writes the words over another guy's music. https://www.rollingstone.com/music/music-features/ed-sheeran-lawsuit-new-album-johnny-mcdaid-courteney-cox-1234732638/
To be fair, and I am not comparing the two at all because you can't compare Ed Sheeran with him, but Elton John only writes lyrics too. Bernie Taupin writes most of Elton John's music.
Elton John was the person that came to mind when I read that as well, but it's actually the other way around: Elton John is the composer, Bernie Taupin is the lyricist.
Ain't that the truth, lol.
Whoops.
I didn't know he had a new album coming out. Now I do. And now we're all talking about it. That's all they're looking for, more people discussing it so it's back of mind when it actually drops.
Idk if you know this but the Venn Diagram of Ed Sheeran's target audience and consumers of Pumpkin Spice Lattes is a circle.
Dude if I got my ass out of retail/food service to finally become a famous rock star, and my PR agent told me to go work a shift at the local MickyDs I would absolutely fire my agent... From a replica Quake 1 rocket launcher.
Or if that can't be invented yet I'll settle for good ol Reliable Trebuchet.
He's been doing this at all his tour locations. Working a shift at a local restaurant or something
The vast majority of Starbucks customers don’t care about unions but they do like ed sheerans music since he’s a pop star