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Epic Games Store is offering developers 100% of revenue for six months of exclusivity
(www.videogameschronicle.com)
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Valve do take a larger cut, but that money is going into some incredible services both for consumers and developers with Steamworks. Much larger audience too, which makes up for the larger cut anyway.
Epic just want a slice of the revenue while putting in minimal effort, so they just buy exclusives and free game promos, so as far as I am concerned they can fuck off.